d5媒体商业计划书

d5媒体商业计划书（共5篇）

篇1：d5媒体商业计划书

北京华经纵横咨询有限公司

【引言】

新媒体是新的技术支撑体系下出现的媒体形态，如数字杂志、数字报纸、数字广播、手机短信、移动电视、网络、桌面视窗、数字电视、数字电影、触摸媒体等。相对于报刊、户外、广播、电视四大传统意义上的媒体，新媒体被形象地称为“第五媒体”。

新媒体的特征具有交互性与即时性、海量性与共享性、多媒体与超文本、个性化与社群化的特点。近两年来，随着科技的飞速发展，新媒体越来越受到人们的关注，成为人们议论的热门话题。

【目录】

第一部分 摘要

一、新媒体公司概况描述

二、新媒体公司的宗旨和目标

三、新媒体公司目前股权结构

四、已投入的资金及用途

五、新媒体公司目前主要产品或服务介绍

六、市场概况和营销策略

七、主要业务部门及业绩简介

八、核心经营团队

九、新媒体公司优势说明

十、目前新媒体公司为实现目标的增资需求：原因、数量、方式、用途、偿还

十一、融资方案（资金筹措及投资方式及退出方案）

十二、财务分析

1．财务历史数据

2．财务预计

3．资产负债情况

第二部分 综述

第一章 新媒体公司介绍

一、新媒体公司的宗旨

二、新媒体公司简介资料

三、各部门职能和经营目标

四、新媒体公司管理

1．董事会

2．经营团队

3．外部支持

第二章 技术与产品

一、技术描述及技术持有

商业计划书

北京华经纵横咨询有限公司

二、产品状况

1．主要产品目录

2．产品特性

3．正在开发/待开发产品简介

4．研发计划及时间表

5．知识产权策略

6．无形资产

三、新媒体产品生产

1．资源及原材料供应

2．现有生产条件和生产能力

3．扩建设施、要求及成本，扩建后生产能力

4．原有主要设备及需添置设备

5．产品标准、质检和生产成本控制

6．包装与储运

第三章 新媒体市场分析

一、新媒体市场规模、市场结构与划分

二、目标市场的设定

三、产品消费群体、消费方式、消费习惯及影响市场的主要因素分析

四、目前新媒体公司产品市场状况，产品所处市场发展阶段（空白/新开发/高成长/成熟/饱和）产 品排名及品牌状况

五、市场趋势预测和市场机会

六、行业政策

第四章 竞争分析

一、有无行业垄断

二、从市场细分看竞争者市场份额

三、主要竞争对手情况：公司实力、产品情况

四、潜在竞争对手情况和市场变化分析

五、新媒体公司产品竞争优势

第五章 新媒体市场营销

一、概述营销计划

二、新媒体销售政策的制定

三、新媒体销售渠道、方式、行销环节和售后服务

四、主要业务关系状况

五、新媒体销售队伍情况及销售福利分配政策

六、创业计划书

1．主要促销方式

2．广告/公关策略、媒体评估

七、新媒体产品价格方案

1．定价依据和价格结构

2．影响价格变化的因素和对策

八、销售资料统计和销售纪录方式，销售周期的计算。

商业计划书

北京华经纵横咨询有限公司

九、新媒体市场开发规划，销售目标

第六章 投资说明

一、资金需求说明（用量/期限）

二、资金使用计划及进度

三、投资形式（贷款/利率/利率支付条件/转股-普通股、优先股、任股权/对应价格等）

四、资本结构

五、回报/偿还计划

六、资本原负债结构说明

七、投资抵押

八、投资担保

九、吸纳投资后股权结构

十、股权成本

十一、投资者介入公司管理之程度说明

十二、报告

十三、杂费支付

第七章 投资报酬与退出

一、股票上市

二、股权转让

三、股权回购

四、股利

第八章 风险分析

一、资源风险

二、市场不确定性风险

三、研发风险

四、生产不确定性风险

五、成本控制风险

六、竞争风险

七、政策风险

八、财务风险

九、管理风险

十、破产风险

第九章 管理

一、新媒体公司组织结构

二、管理制度及劳动合同

三、人事计划

四、薪资、福利方案

五、股权分配和认股计划

第十章 财务分析

商业计划书

北京华经纵横咨询有限公司

一、财务分析说明

二、财务数据预测

1．销售收入明细表

2．成本费用明细表

3．薪金水平明细表

4．固定资产明细表

5．资产负债表

6．利润及利润分配明细表

7．现金流量表

8．财务指标分析

中国商业计划书网相关研究成果《新媒体项目创业计划书》

商业计划书

篇2：d5媒体商业计划书

特色简介 思想性报纸 ＋ 咨询专家＋用户创造内容

几乎所有的媒体都耽于作为信息发布者，着眼于如何获取广告利润。其

实，媒体更强大的能力在于，它的信息处理能力。我们完全可以整合媒体自己强大的信息收集能力，和收集信息过程中积累的专家资源，做一个信息处理专家。在信息社会，信息处理能力比信息收集能力更为重要，有着更为广阔的市场。

我们不关心这世间发生了哪些事？而是发生了哪些对我们有用的事。但媒体似乎都没有认识到这一点，所以只是把媒体做成了消遣品。媒体不是要去揣度读者想看到什么信息，分类媒体同样也做不到精准，只有让读者（用户）自己作为信息发布者去表达，才能精准地给与读者想看到的。

项目名称 《UP—DATE报》 由中关村管委会，中关村高新企业协会 /大学生联

合会，中国中小企业创业板市场，由各类学术性学会主管或者作为合作主办方。由UP—DATE报社主办

项目介绍1 新闻来源：《UP—DATE报》立足于有着中国硅谷之称的中关村。

区内高新企业众多，金融机构以及投资机构林立，教育科研机构

云集，得天独厚的地理优势可以为报刊提供丰富的采访资源

2报刊形式：报纸将采取周刊形式，每周一发行，八开版，5大栏,初定为每期18版

3《UP—DATE报》将致力于成为“思想发布平台”。注重对事件的深度挖掘，致力于对国内最新事件的报道与发布。涵盖社会

方方面面，以理论和事实为两条主线，剖析最近事件

4主要设置栏目：

第一（1宏观经济，产业经济大事件。就业（媒体

一直对就业较少关注），金融等市场问题

（2外省经济（区域经济）西部地区企业的发展，介绍西部地区的企业，为他们打通与媒体，市场，投资机构的关系

（3金融金融街最新事件 投资事件，金融背

后的理论意蕴 特别是现代金融的发展，保险公司的发展

(4 专题 围绕热点名词做深度专题

第二（5农村理论探讨 农业的现代化，集团化 农村

城市化，（6地区政治进程 地方政治，社会改革新思路。市民

化，地方化的新思路

（7社会（政治事件）评议，理性地分析社会问题。

法治社会（政治）最新法治新闻事件，社会事

件（法治事件和法治理论发展）

第三（8公司 报道中关村内新锐企业，大而化之包

含北京以及国内企业，特别是高新技术公司的运作状态

（9创业板企业 国内创业板企业的，创业板市场的发展状况

（10科学（高科技）中关村企业的最新科学技术动态。

最新学术性动态文章

第四（11文化教育 报道园区内大学，学术动态

(12 大学生创业 青年人创业

（13读书频道 介绍一些好的书籍

第五（14人物知识人物，财富人物，道德人物（15读者往来 读者观点。给读者提供表达的平台

（16专栏（思想）为区内学者，咨询机构，大学生

提供表达的平台

（17 外文编译 转译华尔街日报，福布斯等经济类媒

体的文章

(18 世界各地 欧洲 拉美 印度 非洲 北美 亚洲新的事件（事实性问题，思想性的事件）

其他常规性栏目要更注重对事件的理性分析，打破以往的“新闻追求客观，不要主观的”

成规。所有栏目的文章要注重深度与专业，更多体现思想性与理性

5栏目针对地区(1 针对北京（2 内蒙古等西部(3 针对北京上海

（4 重庆 四川 安徽（5 广东（8 广东 江苏 浙

江一带 其他栏目重点在京沪穗，长江经济圈，西

北经济带采访资源（1 发改委，工业和信息化部 财政部等各产业部

（2广东 上海 北京 福建内蒙古 贵州 广西 四川等

区域经济

（3 各商业银行 证券交易所风投机构

（4 农业省 山东 东北 内蒙古地区四川

（7 中关村高新企业 各地高新区

（8 创业板企业 及深交所

（9 各大学 协会 学术会议

7发行模式 通过直销点发行，给予报刊亭一定的利益分成。向大学

校园直投，由受访者征订

项目前景（优势介绍）实现媒体与咨询机构的结合，以媒体的形式，整合咨询能力与信息收集能力

1在国内还没有一家报纸提出过要做思想发布平台的，大众媒

体都普遍缺乏思想深度，做一份思想性较强的报纸，必将很

受欢迎报纸不只是提供简单的信息，或者休闲。而是成为一种思想

发源地,报纸不再只是信息发布者，而成为信息处理专家

3这是个思维活跃的时代，很多人都想表达自己的观点，我们的“思想发布平台”正好契合大众的表达需求互动性，调动读者的参与性，用户创造内容把网络新闻的互动性以及网络写作的随意性表现在纸面媒体上

6理论与事件的双主线

7每一个版面都针对具体的独具特色的领域

具体操作 一，培养读者，用户,社会对媒体的全新的认识：颠覆性概念——

信息专家，思想库，交流中介，展示表达平台

二，媒介传统功能 ：以培育市场（读者，用户，专家群），维

持前期发展

三，作为信息传播平台（中介）

四，最终作为思想库，资讯专家

信息源的建立（与采访对象，用户调动）

信息处理能力的建设（专家库的建立）

信息发布网络的建立（发行架构的建立）

读者群的开发？用户（付费者）的开发？盈利模式的先后顺序？

可操作性？专家群的建立？各地采访机构（西部，创业板市场）的运作模式？

结合个人网站，进行宣传。地面活动，在大学校园的推开。参与

会议，进行推广。交换广告。协会合作

给予零销商利益分成，促进发行

赢利模式 “信息库”，为用户与读者之间建立一道桥梁，通过为读者提供深度

信息，以及为用户提供深度表达服务获取利润

一读者想进一步了解报道主体的信息，可以收费。建立信

息搜索器（与网络的结合，需要庞大的信息库的建立）

二读者想进一步加深与被报道主体的接触，如专家和企业，公

司和求职者，企业与投资机构之间。可以为他们提供交流机会

（活动的策划，海量且稳定的客户关系）

三 读者想要进一步了解报道主题的深度消息或者问题的解决

之道，可以收费。不仅仅是信息收集者，更应该是信息处理

专家。（完善的信息处理能力，不仅仅包括广告，包括全方位的智力资源）

四 被报道主体需要进一步的报道，需要进一步的策划，利用我们手中的庞大的信息资源，为其作全方位的策划

注解：壹 针对企业，政府，个人的信息提供解决方案。（需要强

大的信息收集能力，调动用户，读者的参与性；需要强大的信息处理能力，建立庞大的专家群）

贰 1售卖信息，2售卖信息处理能力，3售卖媒体自己独有的中介能力。4 售卖自己的表达平台的价值

叁用户开发的顺序：先企业，然后个人，然后政府。由

读者，用户收集信息；由专家处理信息；我们制作，提供信

息

融资额度 5000万，用于前期经营。10个月——2年的发展期

工资3000元*100人=30万*12月=360万

房租2元*500平*30天=3万*12月=36万

推广(公交 报纸)360万

电脑3000元*100台=30万

办公用品14万

流动资金200万

合计1000万

收益时间第11个月或者二年实现盈利

退出方式 抽利退出，等实现利润后，就可以退出

团队介绍 倡议人李保平2002年9月——2006年7月内蒙古财经学院法学系2006年8月——2006年8月 呼和浩特日报社记者2007年9月——经济观察报记者

信息收集团队 信息处理团队 企业推广策划团队（发行，策划，推广）

采编 策划

专家资源库

广告推广 市场开发

发行

网站

还需要补充的 更为具体量化的市场前景分析(利润构成)

1市场（背景）分析：需要哪些具体的针对性的资讯（哪类

企业？民族品牌，科技创新，中小企业融资，金融创新等）

2栏目具体设置：突出哪些经济领域和哪些企业？

3具体操作：企业架构（部门，分支机构，外部合作机制）

项目运作进路 报社内部基本架构的建立，外部市

篇3：北京时间新媒体商业计划书

Space and Make the Competition Irrelevant.北京时间―不在目前行业内打败竞争对手，而是去创造新而是去创造新的市场空间北京时间：非常直观形象、具有很强的亲和力和天生的知名度。将为全球共享“北京时间”提供平台

1、项目简介－摘要◇北京时间（BJTIME TV）是一个正在开创中的电视播出媒体，它将包括电视台、有线频道、网络电视等播出平台。◇BJTIME TV是一个针对西方主流社会介绍中国内容的媒体，它是一个非官方背景的商业媒体。◇BJTIME TV的目标是建成一个以中国内容为中心的新媒体，它将首先在美国落地，并逐步向中国和其他西方国家扩大落地范围。◇BJTIME TV在美国的落地计划是首先在美国五洲电视台。目前已在美国纽约落实了落地渠道，计划于2010年年中开播，并在开播后逐步扩大在其他城市和地区的落地。◇BJTIME TV网络电视视频网站（bjtime.tv)已经建设完成，将于2010年8月全面上线。◇BJTIME TV的市场定位目前在世界上是唯一的，它既不同于目前已有的一些国际中文媒体，如CCTV）

－

4、凤凰卫视等，也不同于官方英文媒体（如CCTV－9等）。面向西方主流社会、介绍中国、非官方商业媒体的特色使BJTIME TV成为目前世界上独一无二的一种媒体类型。◇BJTIME TV主要介绍中国。区别于中文国际媒体（CCTV－4，凤凰卫视等）区别于西方媒体（目前西方没有中国内容的媒体）区别于官方背景的英文媒体（如CCTV－9 面向西方社会传播中国非官方商业媒体北京时间(BJTIME TV)逐步向其他国家（包括中国）扩大落地将在美国五洲电视台实现落地

1、项目简介－北京时间面临的机遇目前的金融危机使得美国的私人媒体价值缩水，有些媒体急于出售出租，这给北京时间在美国的落地带来机遇，使得北京时间落地的谈判中处于有利地位，并且获得价格的优势。当前北京时间迎合了”中国资本购买美国战略资产“这一大的战略环境。机遇

一、北京时间进入美国落地是当前的一次战略行为机遇

二、中国的国际化企业打造国际媒体的机会国际上的媒体被企业垄断已经成为国际媒体的惯例，比如美国75％的媒体被控制在四家企业之下。北京时间中国有远见的国际化公司提供了一次机会，共同打造一个以中国企业为后盾的国际化媒体，为下一步中国企业的真正国际化开辟道路。机遇

三、中国在国际的地位被世界所认可“北京时间”从一个区域性的报时的名词，转为一种地缘政治的象征，它的意义在这里。而世界高峰会议上，以前是日本的“东京时间”，而现在被“北京时间”所取代。“北京时间是中国全境使用的标准时间，而“北京时间”在国际场合中出现则是中国作为大国崛起的一个象征。2009年春天的伦敦，很多人注意到，二十国集团领导人金融峰会新闻中心的时间显示墙上，只悬挂着３个时钟，依次为“华盛顿时间”、“伦敦时间”和“北京时间”。历史走到今天，“北京时间”登上了舞台，并且她那炫目的舞步，正在向世界舞台中央迈去。◇历史的细节，时常内有乾坤。2009年春天的伦敦，很多人注意到，二十国集团领导人金融峰会新闻中心的时间显示墙上，只悬挂着３个时钟，依次为“华盛顿时间”、“伦敦时间”和“北京时间”。历史走到今天，“北京时间”登上了舞台，并且她那炫目的舞步，正在向世界舞台中央迈去。开启了现在是“北京时间”新的历史长河。3.市场需求分析◇目前在西方世界，还没有一个通过市场运作的客观、全面介绍中国的媒体。一方面，中国的官方媒体还没有进入西方主流社会，另一方面，西方媒体对中国的报道存有片面，致使西方社会缺乏了解中国的渠道。◇由于中国经济地位的快速提高，西方社会产生了前所未有的关注中国的现象。同时，中国需要提高软实力，需要加大国际推广力度。中外双方的这一双重需求产生了一个巨大的传媒市场空间。北京时间就是发现了这一市场空间，它要成为一个双向服务的媒体：一方面为西方主流社会提供一个了解中国的媒体，一方面为中国的品牌和产品的国际推广提供向外传播的媒体。◇美国五洲电视台是首家在美国开播，以全面介绍中国为主要内容的国际频道，北京时间与其合作宗旨是“把中国带给世界，让世界了解中国”，每天24小时不间断播出有关中国经济、民生和文化、历史的节目。它通过卫星平台进入Dish Network网络，覆盖1500万美国家庭用户，并将逐渐进入美国其它有线电视网络和欧洲、拉美等地区。西方关注中国的程度提高市场需求中国需

篇4：五年级上册语文第五单元D5

一、我会读，还会写

huìshìyù

智()指()荣()

描()装()抵()

开()声()犹()

()报考()()言

二、多音字组词

ān（）jiān（）sā（）

监间撒

àn（）jiàn（）sǎ（）

三、形近字组词

辩（）典（）册（）诣（）

辨（）曲（）删（）脂（）

四、给下面的字加一笔，可以变成什么字

日()()()十()()()

大()()()木()()()

五、选择词语里正确的字，填在横线上

金榜（提 题）名洁白无（瑕 暇）走（头投）无路

世外桃（源 园）不能自（已 己）竭泽而（渔 鱼）

滥（竽 芋）充数旁（证 征）博引（灸 炙）手可热

六、按课文内容填空。

1、当仓颉把造好的字写给大家看时，大家高兴极了，地议论着，说这个字，；那个字，；这个字，；那个字，；这个字，那个字……还有人评论说，远看这些字，有如，；近看这些字，好像。

七、猜字谜，再写出四个字谜

1、三人同日来，喜见百花开。（）

2、宝玉不在姑娘在。（）

3、草堆下面两只狗。（）

4、加倍才算多。（）

5、一人不算小。（）

6、又到村中。（）

7、人在云上。（）

8、你我各一半，互相来征战。（）9、10、11、、13、传说，苏轼与寺庙里的和尚关系很好。一天，他让书童戴上草帽，穿着木鞋，到寺庙里取一样东西。书童问取什么东西，苏轼说：“和尚一见到你就知道了。”果然，和尚一见书童的打扮，立即就明白了苏轼要取的是什么。于是，便将苏轼所要的东西给了书童。你知道苏轼要的什么东西吗？（）

八、给下列广告词“消毒”，恢复这些成语的原貌

例：治结石病广告：大石化小，小石化了——“石”改为“事”

1．某热水器广告词：随心所浴——（）改为（）

2．某服装广告词：衣表人才——（）改为（）

3．某摩托车广告词：骑乐无穷——（）改为（）

4．某洗衣机广告词：闲妻凉母——（）改为（）

5．某止咳药广告词：咳不容缓——（）改为（）

6．某燃气灶广告词：烧胜一筹——（）改为（）

7．某蚊香广告词：默默无蚊——（）改为（）

九、把斜面的歇后语补充完整

1、孔夫子搬家——___________________

2、上鞋不用锥子——_________________

3、下雨天浇地——___________________

4、八十岁的老太打哈欠——_____________________________

5、外甥打灯笼——_____________________________

6、猪八戒拍照——_________________________

十、对号入座（把上面正确答案的序号写在下面的括号里。）

A、屡战屡败B、喜马拉雅山上鸡儿叫——名（鸣）声远扬

C、屡教不改D、目无王法

1、佛山陶瓷十分畅销，连外乡人也知道，可以说是（）啊！

2、我本来十分看好我们国家男子足球队，可自从世界杯开赛以来，球队是（），真令人失望。

3、劫匪竟敢在光天化日之下打劫，真是（）。

4、父母、老师都苦口婆心地教育他，可他却是（），最终走上了犯罪道路。

我积累的谐音歇后语。

十一、多音字的不同读法有许多妙趣。读读下面的故事，再标出横批的读音

明朝初年，有个县官非常喜欢对对联。每逢春节，他都要求每家每户贴上对联，由他来评定名次。

这一年又到春节了，县官带着及格差役挨家挨户评选对联。他走到一户人家，看到对联上写着：“长长长长长长长/长长长长长长长”，县官读了两遍后非常生气，对差役说：“这不是在愚弄我吗！把这个写对联的人找来，打20大板！”这个人被带了来，当他明白是怎么一回事后，大喊冤枉，他说：“我是按您的吩咐写的对联啊！”县官听了更生气，说：“你上下联都是一样的字，这不是糊弄我吗？”“您听我解释，我因为考不中秀才，只好回家靠卖豆芽糊口。”“卖豆芽？”“对，卖豆芽！”县官又把这副对联读了两遍，对差役说：“20大板免了，赏他20两银子！”为什么会这样呢？

原来上联应读为：长（cháng）长（zhǎng）长（cháng）长（zhǎng）长（cháng）长

（cháng）长（zhǎng）,下联应读为：长（zhǎng）长（cháng）长（zhǎng）长（cháng）长（zhǎng）长（zhǎng）长（cháng）。一个多音字，两种读音，把它们串在一起表达了卖豆芽小贩的愿望，真是绝妙！这副对联还有一个横批：长长长长。你会读这个横批吗？请标出横批的读音：长（）长（）长（）长（）

十二、错别字笑话辨析（只答横线）

1、有位中学毕业生被分配到饭店当服务员，有一次他自告奋勇写欢迎上级来检查的大字标语。等首长来了一念，哭笑不得，因为写的是“欢迎大骂光临”。

这位中学毕业生把_______写成了_______。所以闹出了笑话。

2、小王同意戒烟，他把保证书给女朋友小李，小李没看完就气走了。原来信是这样写的：“从今天起，我再也不买烟了，决定开始借烟，一定借，借到底……”

小王的女朋友小李为生气的原因是

小王错在_______________。

3、一位男青年在外谋生，文化水平不高，因下雨向家里写信要（），由于不能准确地写出（）字，结果闹出一个大笑话。信的全文是：“人家有命，你儿无命。你儿无命，难归家门。家中有命，快快送命。家中无命，快快买命。”

你认为这位男青年不能准确地写出________字。

4、从前一个穷秀才托人将自家一种成熟的果子送给朋友，并写了一张便条：“琵琶结果，请与仁兄共尝。”朋友笑他写了白字，也写了一张字条给他，上面写着：“若是琵琶能结果，满城箫管尽开花。”

这位穷秀才送给朋友的果子是

十三、阅读短文，完成练习。

一字毁千军

1935年5月初，蒋介石与冯玉祥、阎锡山在中原地区展开大战。冯玉祥和阎锡山为了更好地联合讨蒋，曾商定双方部队在河南北部的沁阳会师，以集中兵力歼灭驻守在河南的蒋军。但是不幸的是，在拟定作战命令时，冯玉祥的一名作战参谋把“沁阳”的“沁”字多写了一笔，成了“泌阳”。碰巧河南南部就有个泌阳，不过这个地方与沁阳有千里之遥。冯玉祥的部队接到命令，匆匆赶往泌阳，结果贻误战机，错过了聚歼蒋军的有利时机，使蒋军获得了主动权。在近半年的中原大战中，冯、阎联军处处被动挨打。一字之差，最终导致冯、阎联军在中原战场的全面失败。

1、找近义词、反义词。

近义词：歼灭（）贻误（）拟定（）

反义词：不幸（）联合（）千里之遥（）

2、冯、阎联军失败的原因是什么？

篇5：商业计划书－英文商业计划书通用

BUSINESS PLAN

Billion Team International Investment Ltd.

Unit I 3/F

Good Harvest Ctr 33 On Chuen St. Fanling

Hongkong

0852 26826421

(86)027 87389766

[Your Name]

[DATE]

TABLE OF CONTENTS

Executive Summary..........................

Management..................................

[Company] History...........................

[Product/Service] Description.............

Objectives..................................

Competitors................................

Competitive Advantages...................

Innovation..................................

Pricing..................................

Specific Markets..................................

Growth Strategy....................................

Market Size and Share..........................

Targeting New Markets.......................

Location..................................

Manufacturing Plan................................

Research & Development......................

Historical Financial Data........................

Proforma Financial Data.........................

Proforma Balance Sheet.........................

Cost Control..................................

Effects of Loan or Investment...............

Attachments..................................

Executive Summary

[My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:

[Startup, growth] opportunities exist in [Product/Service].

The need for use of efficient distribution and financial methods in these overlooked markets.

[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.

Several other prospective [customers/clients] have expressed serious interest in doing business within six months.

[I/We] previously owned a company that was active in the widget markets.Over the past few years I spent much time studying ways to improve overall performance and increase profits.This plan is a result of that study.

The basic components of this plan are:

1. Competitive pricing

2. Expand the markets

3. Increased advertising

4. Lower our unit costs,

5. Thereby achieving higher profits.

1. Sign contracts

2. Increased advertising

3. Increase office staff

To this end, [I/we] need investment from private individuals and/or companies.A total of $XXX is being raised which will be used to finance working capital, plant and equipment.The company will be incorporated and common stock issued to investors.&nb

sp;The company will be run as a [proprietorship, partnership, corporation].

Financial Goals

Year 1

Year 2

Year 3

Sales

$1,000,000

$1,400,000

$1,600,000

Net Income

$25,000

$250,000

$375,000

Earnings per share

.01

.12

.14

Management

[Name]

[Title]

[Experience]

Sales growth from zero to $1,000,000 in five years.

Led market in market share - 30%.

Formulated advertising budgets & campaigns.

Pioneered new distribution channels.

Established national sales force.

Established national repair & service centers.

Brought new and innovative products to the market.

Designed point-of-purchase materials.

[Education}

University of Boston

Boston, MA

B.A. - Computer Sciences

Short Biographies

President

John Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990.Mr.Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc.He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987.This firm was sold to FatCat Widgets, Inc.in 1987.Mr.Doe has held a sales position with U S West Inc.since then.Mr.Doe graduated from the University of Colorado in 1981 with a bachelor’s degree in philosophy.Mr.Doe is employed by the Company on a full-time basis.

Chief Financial Officer

Richard Roe, CPA, Chief Financial Officer, Treasurer and Director.Mr.Roe joined Random Excess, Inc.in December 1988 as a corporate controller and was named Chief Financial Officer in July 1989.Mr.Roe was appointed Treasurer and a Director in July 1990.He served as corporate controller of XYZ Lumber Company from August 1981 to December 1988.Mr.Roe graduated from Metropolitan State College in Denver, Colorado in 1976 with a bachelor’s degree in accounting.Since 1979 he has been licensed as a Certified Public Accountant in the State of Colorado and is a member of the American Institute of Certified Public Accountants.Mr.Roe is employed by the Company on a full-time basis.

Vice President

Joe Dokes, Secretary, Executive Vice President and Director.Mr. Dokes supervises the company’s sales and implementations to its largest corporate customers, including US West, Great West Life Insurance, etc.Mr. Dokes has served as Secretary and a Director since February 1988, Vice President of Ope

rations from February 1988 to December 1988, President of the Company from December 1988 to January 1990 and Vice President of Contract Sales since January 1990.He has been involved since 1986 with the private company originally formed as Random Excess, Inc., where his duties included managing the purchasing and sales department.From November 1984 to May 1986 he managed the sales department at Integrated Management Systems, Inc.From June 1983 to October 1984 he was a buyer for Adams County, Colorado, School District 50.Mr.Dokes attended Oklahoma State University in 1980 and 1981 and Trinidad State College in Trinidad, Colorado in 1981 and 1982.He did not receive a degree from either university.Mr.Dokes is employed by the Company on a full-time basis.

Vice President

Sally Seaugh Vice President of Marketing.Ms.Seaugh has been the Company’s Vice President of Marketing since November 1988.From September 1986 to October 1988 she was involved in business development and marketing for United Bank of Aurora (Colorado).From February 1980 to August 1986 she was self-employed as an independent oil and gas landman.Ms.Seaugh graduated from the University of Denver in 1974 with a bachelor’s degree in Education.She is employed by the Company on a full-time basis.

Responsibilities

John Q. Doe, Chief Executive Officer - Responsible for entire operation.Oversees management function and all other executives.

Salary - $60,000.

Richard Roe, CPA, Chief Financial Officer - Responsible for financial operations, accounts payable, accounts receivable, interaction with auditors, investor relations.Salary - $40,000

Joe Dokes, Executive Vice President - Responsible primarily for sales and sales support.

Salary - $35,000

Sally Seaugh Vice President of Marketing.Responsible for marketing, human resources and training.

Salary - $30,000.

Total Executive Compensation

$165,000.

[This Page is for an Organization Chart, if applicable.]

[Company] History

In [Month, Year] [I/we] formed a [Product/Service] company that manufactured start-of-the-art complex widgetry.This company was located in [City, State].[I/we] formed this company as a [proprietorship, partnership, corporation].Others involved in this business were: [names].

The main goal of this company was to [explain].

Financing was arranged through [home equity loans, savings, venture capital, friends and family, etc.] [Explain terms, rates and ability to repay.]

This venture was very successful in generating and increasing sales, but was not effective in achieving profitability.The main reason for this was the amount

of actual overhead experienced.This overhead was not initially anticipated by me at the beginning of that venture.Items including credit checking, warranty program management, extensive travel, maintaining warehouse stock and the management and expense of a national sales force were expenses not originally forecast or expected.With this level of overhead, it was mathematically impossible to achieve profitability.

or:

This venture was very successful in generating and increasing sales, as well as effective in achieving profitability.This was due to the following reasons:

[Reason 1}

[Reason 2]

[Reason 3]

OR:

[My Company] was recently conceived and is still in the beginning stages.To this point the following has been accomplished:

§A team consisting of [list names and primary responsibility. (i.e John Doe - Marketing) has been formed.

§A prospective [customer/client] list has been drawn up.

§Strategy meetings are being held every Monday, Wednesday and Friday evenings.

§This business plan has been drawn up.

[Now link the past to the future - why a former company will lead into this one or how your present company and history will lead into any future plans.A short paragraph should suffice.]

We are now able to adequately address the markets we have targeted.We have adjusted our staff, redirected our advertising and sales force, and have added the products necessary to meet the needs and expectations of our customers.

[Product/Service] Description

[My Company] intends to offer [product/service].This [product/service] offers our customers the best possible solution as it:

§Offers the lowest price on the market

§Is the most technically advanced

§Offers more useful features

§Saves them time and money

§Offers our users better value per dollar spent

§Provides an alternative way to achieve a similar task.

§Provides a service which is not presently available in this area.

§Is strengthened by a team with combined experience of XX years.

§Saves them time and money

§Provides an alternative, cost effective way for them to realize a similar goal.

We have a [copyright, service mark, trademark] or [exclusive agency, marketing rights] for this [product/service].This agency will last until XXX at which time it may be extended for XX years or terminated.This agency agreement is cancelable upon XX days written notice.

The [product/service] has a useful life of XX y

ears.To distribute this product so that it remains usable for our customers, we must use the following methods of storage and transportation:

1. Overnight delivery

2. Cold storage

3. Incorporate preservatives

4. Shipment within two weeks to distributors.

5. Specially padded boxcars.

Even though the technology used to create this product is new, we expect that others will be able to substantially reproduce our patented results within XX years.To remain on the leading edge of this product, we will need to devote approximately XX% of revenues toward research and development.Also due to the fast changing nature of this industry, we will need to retrofit these machines within XX years at customer expense.Our manufacturing plan has considered this.

[If general service to be offered is not obvious, such as carpet cleaning, sales rep, lawn care, consulting, etc.explain what service is.Then give a detailed description of your particular service and its uniqueness.]

Short Examples:

1. Our carpet cleaning machinery is state-of-the-art.

2. Our consulting practice will address these specialized areas: [list]

3. We will only rep these specific product lines. [list]

Even though at this time our expertise is unique in the marketplace, we expect advances to be made and competitors to arise and offer similar services.We will meet this challenge by:

1. Hiring staff specialized in these new areas.

2. Increase our continuing education and training expense.

3. Adding complementary lines.

4. Make regular investments in new equipment.

Objectives

Long Term

[My Company] believes very strongly in technical, financial, business and moral excellence.To secure a stable future for all those connected with [My Company] we have set the following long term goals:

Present market is estimated at $XXX.Our goal for market share is XX%.

We want to be considered by our peers to be the market leader in sales as evidenced by:

Trade industry awards

High end of scale in financial ratios

Major market share

Technical excellence (awards, honors, etc.)

Community involvement (Rotary, United Way, etc.)

Short Term

Market share goals -

1. First YearXX%

2. Second YearXX%

3. Third Year XX%

4. Fourth YearXX%

[Decrease, Maintain] costs through acquisition of new plant and equipment. Increase productivity by investing in employee training and education.

1. Budget for complete computer training for appropriate applications.

2. Set up, Maintain] emplo

yee benefit program for continuing college education.

3. Budget for necessary seminars and/or continuing job-specific education.

4. Maintain state-of-the-art accounting system for careful tracking.

5. Monthly reports on financial status vis-a-vis the industry.

6. Aggressive recruitment of the best technical staff in the industry.

7. Support company involvement in various local and national charity events.

Competitors

Name

Address

City, State

Strengths:

§Location - next door to supplier factory, on major artery, close to terminal, etc.

§Pricing - Low cost producer, known for aggressive pricing policy.

§Delivery - ships overnight to anywhere in the world.

§Management - Everyone has an MBA from Harvard.

Weaknesses

§Service - takes more than 3 months to receive spare parts.

§Dedication - If it’s sunny, they’re on the golf course or ski slope.

§Machinery - Slowly approaching obsolescence unlessreplaced within six months.

§Overhead - Spend lavishly on corporate dining room, limousines and champagne.

Competitive Advantages

The distinctive competitive advantages which [My Company] brings to this market are:

Experience in this market.[I/we] have XXX years of hands-on experience in this industry.

Sophistication in finance and distribution.This results in my being the low cost supplier in these price sensitive markets.

The philosophy of [My Company] is to price not just according to our costs, but also according to what the market will pay.

Our targeted minimum gross profit margin for a categorymust be XX%.

By pricing to the market, [I/we] will achieve higher sales and therefore increase my buying power.As the amounts of my purchases increase, my per unit costs of shipping decrease and [I/we] will achieve higher discount levels from my suppliers. Through these economies of scale, many items currently on the market can be sold with lower prices, yet a higher net profit.

Product pricing will include a range of quantity discounts as well as an early payment discount.

Rather than being strictly regional, [I/we] will expand into the national market.

To control foreign exchange risks, [I/we] will monitor the markets and hedge accordingly.[I/we] will also use overseas bank accounts.

With those companies with which [I/we] have established a relationship or are known to be financially secure, [I/we] will work on a pre-pay basis.This allows me greater discounts.

A level and policy of Capitalization that will allow

me to fully address the respective markets with comprehensive marketing and customer service plans.

By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.

A quarterly direct mail campaign directed at both current customers and prospective new customers consisting of an informative newsletter.

A toll-free national 800 number will be used for customer orders and inquiries.

[I/we] will print complete four-color catalogs on a yearly basis.Price lists will be updated as needed.[I/we] intend to be aggressive in trade magazine advertising.

Consideration will also be given to attending trade shows around the country.

With this level of capitalization, should an unexpected downturn occur, [I/we] will be able to continue operations on a positive scale.

Innovation.[I/we] have a history of innovative ideas.

[List your most meaningful ideas and any new ideas you have for the future.]

The distinctive competitive advantages which [My Company] brings to this market are:

Experience in this market.[I/we] have XX years of hands on experience in this industry.

Sophistication in management and finance.We are able to run an efficient and lean structure, yet still provide quality service to our clients and customers.

Because of the nature of this industry, we will be able to rent office space in more moderately priced buildings.

As a unique service company, we will be able to keep our margins high, allowing us to provide internal financing for growth possibilities.

A level and policy of Capitalization that will allow [me/us] to fully address the respective markets with comprehensive marketing and customer service plans.

By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.

Our initial marketing campaign will allow us to book a sufficient amount of business so that we can implement our telephone customer service support program.

Innovation

[I/we] have a history of innovative ideas.

[List your most meaningful ideas and any new ideas you have for the future.]

Summary

Through [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby increasing the amount of profit to be retained in the business.Because of our pricing policy, more people will purchase our merchandise thus increasing the size of the market and we will be increasing our market share.What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques.This will allow us the following options:

§increase service

§

increase advertising

§reduce prices

§ increase profits

§ increase selection

Through [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby ncreasing the amount of profit to be retained in the business.What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques.This will allow us the following options:

§increase customer service

§increase advertising expenditures

§increase profits

§increase selection of services offered

This plan will give us tremendous flexibility to use any of these options or a mix of them to effectively attack our target markets and meet our long term goals.This combination of experience, sophistication, capitalization and innovation will assist [My Company] as it strives to reach its sales, profit and return objectives.

Pricing

Before [I/we] set the price for my complex widgets, [I/we] determined on a unit basis what my costs were going to be.[I/we] then determined what the market price was for the normal widget.At this price it was determined that for all but the lowest sales projections, this product would turn a profit at this price.However, since our complex widgets offer additional features, we felt that we could price it approximately 50% above simple widgets.

To test this price, we called a database of 50 large users of simple widgets.We first questioned them about the desirability of our extra features and then asked them directly if this price would be acceptable if such a product were available.We found that 75% of those polled would be interested in this product.Of this 75%, we received 10 firm orders representing approximately 30% of this group.

OR:

We have determined that the market price is $ XX per unit.This will equal a margin of XX%.

OR:

Our unit cost has been figured at $XX.We need a margin of XX% to pay our overhead and earn a sufficient profit.Therefore, our selling price will be $XX.

Before [I/we] set the price for our [service], [I/we] forecast what our fixed monthly costs were going to be.[I/we] then determined what the market rate for comparable services were.At this rate it was determined that for all but the lowest billing projections, this [Service] would turn a profit at this rate.

[Optional, if applicable]

However, since our service is unique and demands a higher level of expertise, we felt that we should bill above othe

r comparable rates.

Specific Markets

Market #1

General History

The first widget was introduced into the market in 1036.Widgets remained much as the original production until well into the 20th century when computer modeling showed that there could be some enhancements made to the basic widget.The market for widgets has been generally steady with market growth closely following the typical population growth.At this time there are approximately 1,500 companies worldwide making comparable simple widgets.

Lawn care companies have enjoyed a period of steady growth over the past twenty years.This demand is due to many factors, not the least of which is the advance of lawn care technology.In our proposed marketing area, there are 25 lawn care services.

Entry Strategy

Our widget has been designed by the latest in computer aided design.We are able to manufacture our complex widgets on computer driven assembly lines using the latest in robotics manufacturing.This gives us a tremendous price advantage.

We intend to market our complex widget through all the normal channels available to simple widgets.These include retail, wholesale, and OEM.To penetrate this market efficiently and swiftly, we intend to initially use commission sales representatives strategically located throughout the USA.We also will start a national advertising campaign targeting the end user in various national publications and on national TV commercials.

Our sales representatives will be chosen based on their own experience in the marketplace.It is our intention to hire the best and the brightest among those currently available.Our marketing tests included many of the reps we initially would like to hire.

Over the past few years, we have noticed an increase in demand for full lawn care services - not just grass cutting and snow removal.Our computerized office allows us to track our clients needs and schedule house calls on one hours notice.

We intend to attack this market very aggressively through the use of:

1. A pool of 10 telemarketers.

2. House-to-house visits to neighbors of present clients.

3. Advertisements in upscale magazines.

4. Radio advertisements on weekends.

5. Sales calls on real estate management companies.

As we are offering a unique service, informing the public of our capabilities is of utmost importance.

Growth Strategy

After having successfully introduced the complex widget into the American market, our expansion will be in two separate areas: increasing sales in the USA and enter

ing various foreign markets.

After we have reached our first year sales goals, we intend to offer our sales reps the opportunity to sell our products exclusively by joining our company.We expect that a small percentage will desire to remain independent and these will have to be replaced with our own sales force.We intend to develop further sales reps from within by hiring and training them in our own sales methods.We will increase national advertising and begin targeting smaller accounts and specialty outlets.Additionally, we will conduct in house seminars for various OEM’s demonstrating how the inclusion of complex widgetry into their own products will increase the value of their products.

After having successfully completed this entry phase into this market in the geographical are we have chosen, we will then expand our market by doing the following:

1. Expand telemarketing pool to 20.

2. Increase number of direct sales reps.

3. Expand into neighboring cities.

Market Size and Share

The American market for [product/service] is estimated at $8 Billion annual sales based on data furnished by XYZ Survey.We estimate that we can achieve XX% market share within XX years.

Marketing data for other markets is in the process of collection.

Other Markets

Use the same format for additional markets.

Targeting New Markets

To continue our growth, we will be using the following methods to expand our markets and to increase our new areas of doing business:

§Customer contact - find out their needs

§Look for complementary products

§Trade shows

§World Trade Center “Network”

§U.S. Government trade leads

§State Government trade leads

§On-line computer prospecting and qualification(DIALOG, D&B, etc.)

§Market surveys

§Research & development

Location

RETAIL EXAMPLE:

This business will be operated at 123 Any Street.This location is desirable because:

1. The traffic flow has been rated at high.

2. The rent is below market

3. The building has the necessary facilities to operate this business.

4. The location is convenient for our customers.

We are renting this building on a XX year lease.We will have renovations costing $XXX based upon three estimates.The building is zoned R-3, commercial use.

OTHER SAMPLE:

This business will be operated at 123 Any Street.This location is desirable because:

1. The building is structurally compatible for our use.

2. The rent is below market