冻干方便馄饨商业计划书

2024-05-04

冻干方便馄饨商业计划书（通用5篇）

篇1：冻干方便馄饨商业计划书

冻干食品项目合作计划书

一、产品介绍

冻干食品，是真空冷冻干燥食品的简称，国际贸易中习惯称为 FD 产品，其生产工艺采用的是世界上最先进的食品加工技术，——真空冷冻干燥技术。该技术是将蔬菜（或其它新鲜食品）在真空低温状态下加热升华干燥使其脱水从而制成干制品。冻干食品的优于其它干燥食品的特点主要表现以下几方面：

1．能基本原保持完新鲜蔬菜的色、香味和营养成份，根据美国食品研究部门的测定，冻干方法对食品的蛋白质无损害，对脂溶有性维生素（V A、V D、V E、V K）可完全不受损失，对水溶性维生素（V C、V B、β 胡萝卜素等）仅损失 5%，各种糖份也很少流失。

2．能保持新鲜食品的外观形状。

3．复水性能好，复水迅速，几秒至几十秒即可恢复原状。

4．不须任何添加剂，保持天然。

5．保存性好，可在常温下贮藏 3-5 年。

6．成品水份仅3%，因此重量轻，营养，保鲜还有食品便利等方面都具有极大的市场优势，困此市场价格也高。目前产品加工增值率达 300-400%。

二、市场前景

冻干食品最初主要用于一些特殊业，如在沙漠，高原，太空，潜艇，远洋货轮等地方生活的人们，以及军需供给，战略储备来源等。现在冻干食品在越来多的行业得到应用。在一些发达国家已经开发出的冻干食品有：

1．新型方便食品：又称第二代方便食品。高档方便碗面、方便米饭、方便果粉等。都因调味包用了冻干产品而使其身价倍增销路看好。

2．粉末蔬菜：在国外冻干后的蔬菜磨成粉末加入面粉制成蔬菜面条、饼干、糕点等各种保健食品。

3．颗粒蔬菜：将多种蔬菜冻干后生产一种叫“素食颗粒”的蔬菜食品，适合不爱吃蔬菜的孩子，吃流质食品或半流质食品的病人、运动员等食用。

目前，冻干食品的主要市场在国外，其中又以美国、日本、韩国、俄罗斯，西欧为主要销售地。据有关部门统计，美国每年消费冻干食品 500 万吨，日本 160 万吨，法国 150 万吨，他们本国生产能力远远不能满足市场需要，必须靠大量进口，仅日本冻干蔬菜就有 2 万吨的缺口，俄罗斯缺口为 15 万吨。因此国际市潜力巨大，前景广阔。随着人民生活的逐年提高，国内市场将成为后续的潜在市场。

三、设计规划

拟建立一座新厂，从老厂中分离出来，远期的总体规划是按 8 条冻干生产线设计，以使厂区布局合理，利于后续发展。2003 年建成 2 条 FDG-200 型冻干生产线。两条生产线可以有效地降低成本，增加产量有利于竞争。生产线主要由干燥系统、述冻库、制冷系统组成。

（一）、干燥系统包括： 1。干燥罐体。2、幅射式加热报。3、水汽捕集器。4、真空机组。5、媒体系统。6、空气压缩系统。7、物料传输系统。8 控制系统。

（二）、速冻库；技术规格（略）

（三）、制冷系统包括： 1、压缩机。1、中冷器。3、冷凝器 4、贮氨器 5、循环桶。6、集油器 7 空分器等。计划总投资 3000 万元 RMB，具体分配如下：

1、厂房改建，新建辅助设施设备 150 万。2、机器设备： 1000X2=2000 万，3、流动资金： 350 万。

工厂建成投产后年成品产量可达 260 吨产值 3000 多万元，利润超过 1000 万元。1-1.5 年即可收回全部投资。两条生产线需要工人 150 人，技术管理人员 20 人，高级管理人员 5 人。

四、分析条件

1．资源优势

江苏徐州丰县是一个农业大县，农副产品资源十分丰富，芦笋，山药，洋葱，大蒜牛蒡已形成大规模种植，农民种植意识相对先进，政府在这方面支技力度也较大。

我们已建立自已的原料基地，所需特菜已经试种成功。基地模式是“以点带面 ” 即高科示范园为核心，带动周边连片的几千亩土地，示范园由公司直接操作（包括引种 , 试种，设施完备）大宗土地由农民统一种植。

2．场地厂房已具备，现有场子地面积 60 多亩，四层办公楼一座部分可利用的厂房及其它房屋。新厂房的改建和新建正在规划中。

3．生产加工技术已经成熟。新厂建成后，老厂的主要技术人员和大部分熟练工人将会过来。我们是老厂整个筹建工作主要参与者，熟悉每个关键部位和细节，而且我们会补充老厂的一些缺陷和不足。

4．销售渠道畅通。新厂建成投产后，一些老客户会保持业务关系，一些新客户也有了订货意向，只是不能接单而已。我们在欧、美、日、韩等国都有很好的销售渠道。

5．总体趋势，目前国内几十家冻干厂都有辞掉订单情况，因为总体产量远远不能满足国外需求，冻干产品的需求量越来越大，市场前景十分广阔。

6．我们有自已的管理理论体系，称为 “人格化管理系统”。它顾及形与质的多层管理及合理预案。它可使工厂在朝国际化、标准化、规模化的进程中处于最佳状态，使企业文化在运作中得以建构并显示出诱人的魅力。

7．不足条件。因投资规模较大，尚有一条生产线的资金缺口。另外个别高级管理人员和食品化验人员尚待招聘。化验仪器设备需要购置。

五、合作方式、直接设备投入，一条完整的冻干生产线。、投入资金 2000万元人民币。、融资，集资。、设备租赁或分期付款。

以上方式都可以占有相应的股权比例或适当的分红。合作后成立一家新的有自营出口权的中外合资企业。出资人可参与财务管理。合同文本另立。

冻干食品

：

食品在常温状态下，迅速冷冻，冷冻至-25℃或-35℃，然后将冷冻状态下的食品送入真空室中，将食品中的水份不经过液态下而直接升华成汽态，并将脱离食品的汽态水份全部排出真空室。然后，向真空室通入惰性气体，等真空室恢复常压后将食品取出。

冷冻干燥工艺为低温、低压，和其它干燥方法比，保证了食品营养成份，食品营养成份损耗最少，食品色泽、形状、外观变化轻微，海绵状、多孔性结构，干制品复水迅速能基本复原。

现在冷冻干燥工艺，已成为生产宇宙食品的一种重要方法。

风干食品：

食品连续由输送带进入风干室，风干室内的高温、高压空气使食品中的水份不断蒸发，并被排出风干室，当食品被输送出风干室时，食品中的水份已挥发尽，形成干燥的脱水食品。

冻干食品国内市场：

我国的冻干食品工业尚处于发展初期，产量还很低，但却引来了外商向中国市场的大量求购。这是由于国际市场对冻干食品供不应求的外因，也是由于我国冻干食品生产成本极低的内因。我们应该抓住这个大好机遇，把我国丰富的农副产品深加工增值，外销创汇。

随着我国广大人民群众生活水平不断提高，已有越来越多的消费者对冻干食品有了认识和需求。近些年来，中国的冻干食品市场在面向外商的同时，也面向了国内消费者。

现在国内市场已有许多种（国产的或进口的）冻干食品，受到广大消费者的青睐和享用。如：某些方便面的配料（肉丁、虾仁、蔬菜等）、某些速溶饮品（奶粉、咖啡、其它饮料）和某些保健药品（鹿茸片、鹿血胶囊，活性参，藏药等）。

据有关食品期刊报道，方便面的年人均销售量，韩国是80包，日本是38包，中国仅7包。从这些数据可以判断，今后中国市场的方便面销售量必然大幅增加。目前我国冻干食品的产量尚远远满足不了方便面配料的需要。展望未来，中国的消费者不仅对方便食品，而且对国外已经兴起的即时汤料，粉末蔬菜，速溶饮品，保健药品等的需求量，也必然与日俱增。中国是一个潜在的冻干食品大市场。

综上所述，国际冻干食品需求已开始转向中国，中国消费者也对冻干食品显示了巨大需求。国外国内的需求，必然拉动中国冻干食品市场的迅速发展。

冻干食品国际市场：

由于人们生活水平的提高，工作节奏的加快，以及对食品的方便、营养、绿色的追求，国际市场的冻干食品总是供不应求。全世界冻干食品产量，在70年代初仅有20万吨，到90年代就达到近千万吨。现在冻干食品已被国外广大消费者公认为高档次的脱水食品，而且正在广泛的应用到食品行业的各个领域：

方便食品领域。高档次的方便面和方便米饭及其配料，日益广泛的使用冻干工艺。即时汤料领域。用冻干食品搭配的各种汤料，用开水即冲即饮，即美味可口又方便卫生。

粉末蔬菜领域。将冻干蔬菜或水果加工成粉末，用以制成含蔬菜或水果的挂面、饼干和各种糕点。

颗粒蔬菜领域。选多种冻干蔬菜，根据人体营养需求合理搭配，制成含天然的叶绿素、维生素、胡萝卜素及人体必需的微量元素的颗粒。

速溶饮品领域。继用冻干工艺生产速溶奶粉和速溶咖啡后，又开发出速溶茶、速溶菜汁粉、速溶果汁粉等。

在富裕和比较富裕的国家里，冻干食品已渗透到人们日常饮食的方方面面，从而可以理解为什么国际市场上的冻干食品总是供不应求。

冻干食品问答：

问：食品是怎样冻干的？

答：水吸收热量可变成汽，冰吸收热量亦可变成汽，前者叫蒸发，后者叫升华。烘干是蒸发脱水；冻干是升华脱水。将含水的食品速冻后，在真空和适当供热条件下，食品中的水分便能升华脱走，从而获得冻干食品。

问：冻干一定要在真空条件下才能实现吗？

答：根据物理学的知识，0℃ 以下的冰只有在环境气压低于610Pa时才产生升华。一个大气压约等于100000Pa，低于610Pa的气压当属真空状态了。

问：为什么还要适当供给热量呢？

答：冻结食品中的冰升华为汽并且脱走，必然从食品中带走热量从而使食品温度降低。食品温度越低，其中冰升华的速度越慢，整个升华时间便要拖长。为缩短周期，降低生产成本，就需要在升华过程中不断供给热量。然而热量供给过多，又会引起冻结的食品融化，所以必须适当供给热量。

问：采用什么方式供热好呢？

答：向冻结食品供给升华所需的热量有两种方式。一种是接触方式，即食品盘直接放在加热板上，靠热传导供热。另一种是不接触方式，即食品盘悬空，靠热辐射供热。后者由于前者，能保证食品受热均匀，保证干品质量。

问：那些食品可以冻干？

答：采用真空冻干技术，不但可将新鲜的肉禽类、水产类、瓜果类、蔬菜类等食品，制成冻干食品，也可将人参、党参、鹿茸等药材类制成活性药材，还可将牛奶、豆浆、果汁等液态食品制成速溶干品。

问：冻干食品有什么特色？

答：冻干食品是在冻结状态（低温）下和真空条件下升华脱水生产的，因而它的形、色、味基本保持不变，营养成分基本保持不变，而且复水性能极好。

问：生产不同的冻干食品，采用的升华过程相同吗？

答：升华过程主要由加热板温度、物料温度、真空度和升华周期来描写。由于物料的不同、前后处理后的形态不同、含水率不同、装料量不同的因素，所采用的升华过程自然不会相同。为获得较好的升华过程，一般要用小型实验机做实验后在投产

篇2：冻干方便馄饨商业计划书

店名：(拟定名称：××的家)

(××的家)定位为包含年轻、时尚、友情、爱情、甜美、便捷等元素的中式面食)

为了创造自己的品牌小吃店，虽然失去了某些扶助的依靠，但是能给自己将来的创业路上提供独立的管理模式，为自己的下一个分店打造基础，这样的牺牲是值得的。虽然失去了某些，但是那些只是我们未来蓝图所掂造的基石罢了。

投资局限性：

手持6万，可投资的项目有局限，就拿开小吃店来说，承受的租金是80平方米月租金3000元以下。最好选择靠闹市又近农贸市场的地方。租金支付最好是一个月一付，或三个月一付!

装璜及布饰：

虽然投资不太，但开小吃店要体现雅致，人的食欲与环境往往有一定的关联。我喜欢在墙上贴一些小吃特色的介绍：来历，口感，相关名人。在每张桌上有一两本

本店小吃的介绍册。采摘相关小吃的精华文章，图片。

餐桌可以自己设计，设计为卡坐，每个桌面用玻璃做一个高20厘米、宽80厘米、长120厘米的玻璃柜的形式，下面的支架用不锈钢焊接而成的脚架，玻璃柜里放着塑料花或仿真鱼，再加上灯光的效应，就好象在海洋里吃东西一样，装璜期为一个月。

经营品种：

主营：馄饨·粉·面·鲜香炒饭(夏天可以推出糖水或冷饮)

精肉馄饨

6元

青菜粉/面

4元

鸡肉馄饨

6元

卤蛋粉/面

6元

鱼肉馄饨

8元

肉片粉/面

8元

牛肉馄饨

8元

卤肉粉/面

8元

鱿鱼馄饨

8元

牛腩粉/面

8元

鲜虾馄饨

10元

肉饼粉/面

8元

五宝馄饨

12元

羊肉粉/面

8元

梅菜猪肉馄饨

7元

馄饨粉/面

8元

鱼肉雪菜馄饨

9元

叉烧粉/面

8元

芹菜牛肉馄饨

9元

炸虾粉/面

10元

猪杂汤

5元

鲜香炒饭

10元

经营特色及毛利计划：

小吃的最大特点，就是做一些一般人做不好，但利润相当高的食品。如果不是加盟店，投资这6万，起码做老板的是一个美食专家，能做出各种适合地方习惯的美食来，再规范化制作过程。

我在深圳，做的是粤式汤面的特点，最大程度地表现粤式风格。

店里有三种主食：(1)馄饨，售价6元-12元一碗，烧制成本3元-6元，(2)粉/面，售价8元-10元一碗，用的是带有劲道的鸡蛋面，加上密制卤猪肉，还有其他的搭配。制作成本为4元-5元，这是特色粉/面，(3)鲜香炒饭，制作成本4元，售价8元。

美食的特点：

本美食的特点是在于汤底，用猪腿骨、鸡骨架、鱼干熬的老汤，加上上等的酱油、黄豆酱、鸡精、蒜香油，冰糖、精盐等等……。卤肉和卤蛋的卤水是用蒜、黄豆酱、酱油、糖、盐、鸡精、姜熬的卤汤。馄饨的馅料纯手工剁制，调味品采用精盐、鸡精、味精、肉酱膏等等……鲜香炒饭的原料采用泰香米、干贝、火腿、精肉、鸭蛋、鸡脯肉、咸鱼。卤牛腩、羊肉的调料采用香叶、桂皮、姜、蒜、葱头段、草果、黄豆酱、盐、糖、鸡精、味精、干辣椒、小茴香、花椒、陈皮等等……。肉饼的配料采用，五花肉、胡萝卜、西芹、干贝、香菇、鸡蛋、盐、味精、鸡精、糖、上等酱油、葱花、地瓜粉等等……碗面的搭配有卤豆干、花生米、秘制酱等等……，秘制酱是采用猪肉沫、香菇切丁、干贝、黄豆酱等等……其他的就不多说了。

××服务：

每位顾客进人大厅，我们的店员就要齐声说出(欢迎光临××的家)，接着按人数安排就坐，那样可以节省座位。并对顾客提醒，(你好!为了你的身体健康请先洗手)，然后用手势指引。随后递上菜单、倒茶水或姜茶及我们提供的卫生袖套，并对顾客说，为了你的袖口不被弄脏，请戴上袖套用餐。当菜品上齐后须对顾客说声(你好!你们的菜品已上齐，请慢用)。对待小朋友因要多加关心，须及时搬出我们专门为小朋友提供的安全坐椅及婴儿坐椅。还可以赠送小气球、小玩具等小礼物给小朋友，这样可以体现我们的服务更贴近温暖。

为了体现我们的温馨服务，增加真人播音提示，好象在餐厅或酒楼还没时兴吧!往往很多提示标志贴在顾客眼线看不到的地方，我个人觉得在贴提示标志的同时，增加真人播音提示会觉得更温馨，比如：尊敬的顾客中午好!很荣幸在××的家见到您们，××的家温馨提示：请您们在用餐的同时，不要把随身携带的财物放在餐桌上以免丢失，如有本店的服务或其他问题做的不好尽请谅解，您们所关心的是我们必做的。如果是夏天的话，增加一些夏天的生活小常识，或其他的话语。真人播音要找一个声音轻柔甜美的女员工去播，那样也许会更加体现出××的家的品牌服务。这种的场景在百货商场可以看到。零售业可以做我们餐饮业也可以借鉴。

为了能给我们的店打造品牌为基础，将增加饭后银碎袋。顾客去餐厅就餐，结帐的时候，收银员呈上一个精美的小纸袋，上面印着“银碎”俩字，收银员说这是找您的零钱，我个人还是挺欢喜的。一个小小的银碎袋，对顾客来说并没有多大的实际作用，顶多拿回家当当针线袋，但这体现的是一种服务的态度，顾客欢喜，带来的是经营者的喜悦的心理。同时还可将地址、电话等内容印在银碎袋上，一举两得。

内在口碑宣传：

细节做到位的小吃店，不只是对顾客吃饭的地方讲究，洗手间尽管只是小吃店的附属部分，但绝不能马虎。咱们不要洗手间装潢得跟宾馆似的，但干净卫生是一定要注意的。一甁洗手液、一卷卫生纸能花多少钱呢?麦当劳、肯德基受大众欢迎，还真少不了他们洗手间里卫生纸的功劳。还是之前朋友说到的那家餐厅，在洗手间的墙上你能看到一个袋子，其中装有各色的线和缝衣服的针，这是为了客人万一遭遇裤子拉链坏了、衣服和扣子掉了等特殊情况时，可以避免尴尬。其实能用得上这些针线的几率特别小，但这样的服务，的确细致周到得让人感动。

外送特色：

购买颜色同样的车辆或拿去喷漆为同样的车辆，每辆车后面挂着同样的箱子，箱子可以设计流动提手的，车子的后面竖立一面广告幅(××的家欢迎您或您知道××的家在哪里吗?)

外卖单广告与标语：

在外卖菜单上印着(我们的选址虽然有点远离闹事，是因为我们想省更多的钱来回报更多的顾客，虽然来我们店就餐有点远，是因为我们想给顾客更多优惠、更多欢乐。您只要多走几步路就能体会到我们对您的爱，我们的爱比希望多。)

顾客您好!为了您的健康，我们不提供一次性餐具，我们只提供可回收的密胺餐具，每套餐具我们都经过高温消毒，请放心使用。每套餐具我们将收取5元押金，如果您不方便把餐具送回我们店里，可拨打×××××××××××，我们将派专人上门回收，并退还你的押金，如有不便尽请谅解。

有一个充满活力的地方!完全开放的空间，自由随意的时尚。天然鲜活的植物、肆无忌惮的阳光，构成洋溢健康的环境。典雅的音乐、富于人文的海报、蜜蜂般穿梭的员工、发自心底的问候，趣味互动真钱游戏中的顾客，织成了一道靓丽的风景，或否是您我曾经幻想的地方呢?现在这样一个地方就在你身边……

宣传拉条广告：

您知道××的家开在哪里吗?

××的家会员每天都有优惠您知道吗?

××的家的外卖服务很特别您知道吗?

您知道在××的家可以体会到欢乐吗?

××的家每个周末都有会员活动您知道吗?

××的家的外卖餐具不是一次性的您知道吗?

您知道在××的家可以吃到不一样的馄饨吗

员工使用：

请两班员工，一个收款，一个收桌兼洗碗，两个在厨房式窗口内操作，一个派外卖送货。收款人是老板或相任人当的，关系到打折促销问题管理。

员工要统一服装，员工聘用第一个月需留200元做服装押金，统一服装问题差不多算投资相抵，不算统一服装方面的投资。

员工基本工资为1000元到1800元，再将每月营业额的5%做员工奖金，按出勤率平均分配。

收款：2名×1200元=2400元

服务：2名×1200元=2400元

外送：2名×1000元=2000元

后厨师傅：4名×1800元=7200元

共计：人数10名=14000元

毛利润分析：

这种小店，基本上早中晚和夜宵都能经营，日目标营业额为2000-3000元。毛利率45%即毛利润为900元到1350元，除去员工工资加费用467元+电费30元+水费10元=507元。每天利润为393元到843元以上。年利润为14万到30万，计算误差后，算20万左右。

店内用具总结：

捞瓢2个×20元=40元

汤瓢3个×20元=60元

菜刀4把×30元=120元

小汤瓢8个×5元=40元

菜筐5个×20元=100元

水桶5个×30元=150元

筷子六十双×5元=300元

粘板2个×50元=100元

面碗60个×15元900元

电话机1个×60元=60元

碟子40个×10元=400元

托盘30个×20元=600元

桌子六张×500元=3000元

打面机1台×800元=800元

电磁炉2个×350元=700元

电子钟1个×200元=200元

不沾锅2个×300元=600元

排风扇1台×200元=200元

洗手池1个×160元=160元

消毒柜2台×800元=1600元

收银台1个×1000元=1000元

抽油烟机1台×800元=800元

中型电饭煲4个×80元=320元

装面的小筐6个×20元=120元

液晶电视机1台×1500元=1500元

中压液化气炉3个×100元=300元

大铁盘25×40的3个×30元=90元

三十六号不锈钢汤锅4个×60元=240元

立柜透明冰箱2台×2500元=5000元

四十号不锈钢汤锅4个×125元=500元

广告招牌5000元

装修10000元

其他5000元

共计：40000元——店铺租金另计

会员管理与执行：

(申请会员资料受理，会员卡办理，每次刷卡计算，会员活动筹划，会员管理，各种会员折扣计算，餐厅活动信息发布)，活动赠品收集，活动奖品分配计划，在对每位会员执行过生日送贺卡和礼物或鲜花。并对过生日的顾客提前一周内通知顾客几月几号到本店领取生日礼物。在此之外，本店要定期收集会员的建议，去更改本店的服务职责，做到超越顾客期待的目标。另给餐厅申请一个靓号qq，再建一个会员qq群，群空间里设立：活动公布版、会员心情版、会员交友版、会员投诉版、会员建议版，由此以来可以得到最好的改进服务。

会员制是带动顾客消费的心理，虽然我们少赚了一点

点利润可能给顾客带来一种被关心的心情，做生意不能只顾自己的利益而拒绝了顾客来店消费，追求暴利的生意不会长久，只有薄利多销才能长久，懂做生意的人眼光会放远一点，不会计较眼前的利益，有顾客投诉时要即时处理并改正，把顾客做成忠诚的朋友。针对那些上班族或爱上网的顾客特制会员qq群，做生意就要做透明的店，想把生意做好就要让顾客相信你。

提醒您：一份好的创业计划书必备以下内容：

创业的种类：包括创办事业的名称、事业组织型态、创业的项目或主要产品名称等，这是创业最基本的内容。

资金规划：资金即指创业的基金来源，应包括个人与他人出资金额比例、银行贷款等，这会影响整个事业的股份与红利分配多寡。另外，整个创业计划的资金总额的分配比例，也应该清清楚楚的记载。

阶段目标：阶段目标是指创业后的短期目标、中期目标与长期目标，主要是让创业者明了自己事业发展的可能性与各个阶段的目标。

财务预估：详述预估的收入与预估的支出，甚至应该列述事业成立后前三年或前五年内，每一年预估的营业收入与支出费用的明细表，这些预估数字的主要目的是让创业者确实计算利润，并明了何时能达到收支平衡。

篇3：“方便面”计划

可今天他是怎么了呢？整个人无精打采的。而且他连续几天都不和我们一起去食堂吃午饭了，而是自己在教室里泡方便面吃。“你怎么不去食堂吃饭了？”我终于忍不住问他。“方便面多美味啊。”他说。

世上没有不透风的墙。那天，我边吃饭边看本市新闻，忽然看见了郝鹏他爸——郝建国！新闻里说，郝建国经营的跨国贸易公司涉嫌偷税漏税，工商局已经冻结了他们的全部账务，以便税务局进一步调查取证。

冻结？难怪“方便面”天天吃方便面呢！我决定帮帮他。

第二天一上学，我就在班里发动募捐活动，很快就筹到三百多元钱。当我把募捐款塞给“方便面”时，他竟然冲我发火了：“你是把我当乞丐吗？我再也不理你了！”

我的好心竟换来这种结果！我和“方便面”开始冷战，一句话也不说。

一天自习课上，我的钢笔不知怎么出不了水了。我用力一甩，结果钢笔水全甩在“方便面”的白衬衫上了。“不……不好意思，钢笔坏了……”我赶紧道歉。“方便面”一把抢过我的钢笔，鼓捣了一阵，然后递给了我。我接过钢笔试了试，竟然和原来一样好使了。“方便面，我请你吃饭，算是谢谢你！”“方便面”笑了。

“方便面”会修理东西的事在班里传开了。大家还帮他成立了“方便面修理有限责任公司”呢，从那以后，谁的鼠标坏了，谁的台灯短路了，只要一送到“方便面修理有限责任公司”，保证完好如初。

为了感謝他，大家轮流请他吃饭。“方便面”得意地翻着“账本”说：“看到了吗？饭局已经排到下个月了！”

看着“方便面”的情绪好转，我非常高兴。这天午休时，我和几个同学在教室里开团员会。“班长，我的MP5可是刚买的，让我‘自残’实在舍不得。”“放心，‘方便面’会帮你修好的。”我劝导着。“要不我再把手机摔一下，让‘方便面’修？”……这时，“方便面”却突然出现在我们面前，他的眼睛里满是泪水，“原来你们在变着法帮我，谢谢你们……”然后跑出了教室。

“方便面修理有限责任公司”还是照常营业，但我们不再刻意破坏东西让他修，也不再请他吃饭了。为什么？因为——

“知道吗，我爸爸的公司涉嫌偷税漏税是冤假错案。”“方便面”兴奋极了，“现在资金全部解冻了，我再也不用吃方便面了。”

篇4：商业计划书－英文商业计划书通用

BUSINESS PLAN

Billion Team International Investment Ltd.

Unit I 3/F

Good Harvest Ctr 33 On Chuen St. Fanling

Hongkong

0852 26826421

(86)027 87389766

[Your Name]

[DATE]

TABLE OF CONTENTS

Executive Summary..........................

Management..................................

[Company] History...........................

[Product/Service] Description.............

Objectives..................................

Competitors................................

Competitive Advantages...................

Innovation..................................

Pricing..................................

Specific Markets..................................

Growth Strategy....................................

Market Size and Share..........................

Targeting New Markets.......................

Location..................................

Manufacturing Plan................................

Research & Development......................

Historical Financial Data........................

Proforma Financial Data.........................

Proforma Balance Sheet.........................

Cost Control..................................

Effects of Loan or Investment...............

Attachments..................................

Executive Summary

[My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:

[Startup, growth] opportunities exist in [Product/Service].

The need for use of efficient distribution and financial methods in these overlooked markets.

[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.

Several other prospective [customers/clients] have expressed serious interest in doing business within six months.

[I/We] previously owned a company that was active in the widget markets.Over the past few years I spent much time studying ways to improve overall performance and increase profits.This plan is a result of that study.

The basic components of this plan are:

1. Competitive pricing

2. Expand the markets

3. Increased advertising

4. Lower our unit costs,

5. Thereby achieving higher profits.

1. Sign contracts

2. Increased advertising

3. Increase office staff

To this end, [I/we] need investment from private individuals and/or companies.A total of $XXX is being raised which will be used to finance working capital, plant and equipment.The company will be incorporated and common stock issued to investors.&nb

sp;The company will be run as a [proprietorship, partnership, corporation].

Financial Goals

Year 1

Year 2

Year 3

Sales

$1,000,000

$1,400,000

$1,600,000

Net Income

$25,000

$250,000

$375,000

Earnings per share

.01

.12

.14

Management

[Name]

[Title]

[Experience]

Sales growth from zero to $1,000,000 in five years.

Led market in market share - 30%.

Formulated advertising budgets & campaigns.

Pioneered new distribution channels.

Established national sales force.

Established national repair & service centers.

Brought new and innovative products to the market.

Designed point-of-purchase materials.

[Education}

University of Boston

Boston, MA

B.A. - Computer Sciences

Short Biographies

President

John Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990.Mr.Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc.He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987.This firm was sold to FatCat Widgets, Inc.in 1987.Mr.Doe has held a sales position with U S West Inc.since then.Mr.Doe graduated from the University of Colorado in 1981 with a bachelor’s degree in philosophy.Mr.Doe is employed by the Company on a full-time basis.

Chief Financial Officer

Richard Roe, CPA, Chief Financial Officer, Treasurer and Director.Mr.Roe joined Random Excess, Inc.in December 1988 as a corporate controller and was named Chief Financial Officer in July 1989.Mr.Roe was appointed Treasurer and a Director in July 1990.He served as corporate controller of XYZ Lumber Company from August 1981 to December 1988.Mr.Roe graduated from Metropolitan State College in Denver, Colorado in 1976 with a bachelor’s degree in accounting.Since 1979 he has been licensed as a Certified Public Accountant in the State of Colorado and is a member of the American Institute of Certified Public Accountants.Mr.Roe is employed by the Company on a full-time basis.

Vice President

Joe Dokes, Secretary, Executive Vice President and Director.Mr. Dokes supervises the company’s sales and implementations to its largest corporate customers, including US West, Great West Life Insurance, etc.Mr. Dokes has served as Secretary and a Director since February 1988, Vice President of Ope

rations from February 1988 to December 1988, President of the Company from December 1988 to January 1990 and Vice President of Contract Sales since January 1990.He has been involved since 1986 with the private company originally formed as Random Excess, Inc., where his duties included managing the purchasing and sales department.From November 1984 to May 1986 he managed the sales department at Integrated Management Systems, Inc.From June 1983 to October 1984 he was a buyer for Adams County, Colorado, School District 50.Mr.Dokes attended Oklahoma State University in 1980 and 1981 and Trinidad State College in Trinidad, Colorado in 1981 and 1982.He did not receive a degree from either university.Mr.Dokes is employed by the Company on a full-time basis.

Vice President

Sally Seaugh Vice President of Marketing.Ms.Seaugh has been the Company’s Vice President of Marketing since November 1988.From September 1986 to October 1988 she was involved in business development and marketing for United Bank of Aurora (Colorado).From February 1980 to August 1986 she was self-employed as an independent oil and gas landman.Ms.Seaugh graduated from the University of Denver in 1974 with a bachelor’s degree in Education.She is employed by the Company on a full-time basis.

Responsibilities

John Q. Doe, Chief Executive Officer - Responsible for entire operation.Oversees management function and all other executives.

Salary - $60,000.

Richard Roe, CPA, Chief Financial Officer - Responsible for financial operations, accounts payable, accounts receivable, interaction with auditors, investor relations.Salary - $40,000

Joe Dokes, Executive Vice President - Responsible primarily for sales and sales support.

Salary - $35,000

Sally Seaugh Vice President of Marketing.Responsible for marketing, human resources and training.

Salary - $30,000.

Total Executive Compensation

$165,000.

[This Page is for an Organization Chart, if applicable.]

[Company] History

In [Month, Year] [I/we] formed a [Product/Service] company that manufactured start-of-the-art complex widgetry.This company was located in [City, State].[I/we] formed this company as a [proprietorship, partnership, corporation].Others involved in this business were: [names].

The main goal of this company was to [explain].

Financing was arranged through [home equity loans, savings, venture capital, friends and family, etc.] [Explain terms, rates and ability to repay.]

This venture was very successful in generating and increasing sales, but was not effective in achieving profitability.The main reason for this was the amount

of actual overhead experienced.This overhead was not initially anticipated by me at the beginning of that venture.Items including credit checking, warranty program management, extensive travel, maintaining warehouse stock and the management and expense of a national sales force were expenses not originally forecast or expected.With this level of overhead, it was mathematically impossible to achieve profitability.

or:

This venture was very successful in generating and increasing sales, as well as effective in achieving profitability.This was due to the following reasons:

[Reason 1}

[Reason 2]

[Reason 3]

OR:

[My Company] was recently conceived and is still in the beginning stages.To this point the following has been accomplished:

§A team consisting of [list names and primary responsibility. (i.e John Doe - Marketing) has been formed.

§A prospective [customer/client] list has been drawn up.

§Strategy meetings are being held every Monday, Wednesday and Friday evenings.

§This business plan has been drawn up.

[Now link the past to the future - why a former company will lead into this one or how your present company and history will lead into any future plans.A short paragraph should suffice.]

We are now able to adequately address the markets we have targeted.We have adjusted our staff, redirected our advertising and sales force, and have added the products necessary to meet the needs and expectations of our customers.

[Product/Service] Description

[My Company] intends to offer [product/service].This [product/service] offers our customers the best possible solution as it:

§Offers the lowest price on the market

§Is the most technically advanced

§Offers more useful features

§Saves them time and money

§Offers our users better value per dollar spent

§Provides an alternative way to achieve a similar task.

§Provides a service which is not presently available in this area.

§Is strengthened by a team with combined experience of XX years.

§Saves them time and money

§Provides an alternative, cost effective way for them to realize a similar goal.

We have a [copyright, service mark, trademark] or [exclusive agency, marketing rights] for this [product/service].This agency will last until XXX at which time it may be extended for XX years or terminated.This agency agreement is cancelable upon XX days written notice.

The [product/service] has a useful life of XX y

ears.To distribute this product so that it remains usable for our customers, we must use the following methods of storage and transportation:

1. Overnight delivery

2. Cold storage

3. Incorporate preservatives

4. Shipment within two weeks to distributors.

5. Specially padded boxcars.

Even though the technology used to create this product is new, we expect that others will be able to substantially reproduce our patented results within XX years.To remain on the leading edge of this product, we will need to devote approximately XX% of revenues toward research and development.Also due to the fast changing nature of this industry, we will need to retrofit these machines within XX years at customer expense.Our manufacturing plan has considered this.

[If general service to be offered is not obvious, such as carpet cleaning, sales rep, lawn care, consulting, etc.explain what service is.Then give a detailed description of your particular service and its uniqueness.]

Short Examples:

1. Our carpet cleaning machinery is state-of-the-art.

2. Our consulting practice will address these specialized areas: [list]

3. We will only rep these specific product lines. [list]

Even though at this time our expertise is unique in the marketplace, we expect advances to be made and competitors to arise and offer similar services.We will meet this challenge by:

1. Hiring staff specialized in these new areas.

2. Increase our continuing education and training expense.

3. Adding complementary lines.

4. Make regular investments in new equipment.

Objectives

Long Term

[My Company] believes very strongly in technical, financial, business and moral excellence.To secure a stable future for all those connected with [My Company] we have set the following long term goals:

Present market is estimated at $XXX.Our goal for market share is XX%.

We want to be considered by our peers to be the market leader in sales as evidenced by:

Trade industry awards

High end of scale in financial ratios

Major market share

Technical excellence (awards, honors, etc.)

Community involvement (Rotary, United Way, etc.)

Short Term

Market share goals -

1. First YearXX%

2. Second YearXX%

3. Third Year XX%

4. Fourth YearXX%

[Decrease, Maintain] costs through acquisition of new plant and equipment. Increase productivity by investing in employee training and education.

1. Budget for complete computer training for appropriate applications.

2. Set up, Maintain] emplo

yee benefit program for continuing college education.

3. Budget for necessary seminars and/or continuing job-specific education.

4. Maintain state-of-the-art accounting system for careful tracking.

5. Monthly reports on financial status vis-a-vis the industry.

6. Aggressive recruitment of the best technical staff in the industry.

7. Support company involvement in various local and national charity events.

Competitors

Name

Address

City, State

Strengths:

§Location - next door to supplier factory, on major artery, close to terminal, etc.

§Pricing - Low cost producer, known for aggressive pricing policy.

§Delivery - ships overnight to anywhere in the world.

§Management - Everyone has an MBA from Harvard.

Weaknesses

§Service - takes more than 3 months to receive spare parts.

§Dedication - If it’s sunny, they’re on the golf course or ski slope.

§Machinery - Slowly approaching obsolescence unlessreplaced within six months.

§Overhead - Spend lavishly on corporate dining room, limousines and champagne.

Competitive Advantages

The distinctive competitive advantages which [My Company] brings to this market are:

Experience in this market.[I/we] have XXX years of hands-on experience in this industry.

Sophistication in finance and distribution.This results in my being the low cost supplier in these price sensitive markets.

The philosophy of [My Company] is to price not just according to our costs, but also according to what the market will pay.

Our targeted minimum gross profit margin for a categorymust be XX%.

By pricing to the market, [I/we] will achieve higher sales and therefore increase my buying power.As the amounts of my purchases increase, my per unit costs of shipping decrease and [I/we] will achieve higher discount levels from my suppliers. Through these economies of scale, many items currently on the market can be sold with lower prices, yet a higher net profit.

Product pricing will include a range of quantity discounts as well as an early payment discount.

Rather than being strictly regional, [I/we] will expand into the national market.

To control foreign exchange risks, [I/we] will monitor the markets and hedge accordingly.[I/we] will also use overseas bank accounts.

With those companies with which [I/we] have established a relationship or are known to be financially secure, [I/we] will work on a pre-pay basis.This allows me greater discounts.

A level and policy of Capitalization that will allow

me to fully address the respective markets with comprehensive marketing and customer service plans.

By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.

A quarterly direct mail campaign directed at both current customers and prospective new customers consisting of an informative newsletter.

A toll-free national 800 number will be used for customer orders and inquiries.

[I/we] will print complete four-color catalogs on a yearly basis.Price lists will be updated as needed.[I/we] intend to be aggressive in trade magazine advertising.

Consideration will also be given to attending trade shows around the country.

With this level of capitalization, should an unexpected downturn occur, [I/we] will be able to continue operations on a positive scale.

Innovation.[I/we] have a history of innovative ideas.

[List your most meaningful ideas and any new ideas you have for the future.]

The distinctive competitive advantages which [My Company] brings to this market are:

Experience in this market.[I/we] have XX years of hands on experience in this industry.

Sophistication in management and finance.We are able to run an efficient and lean structure, yet still provide quality service to our clients and customers.

Because of the nature of this industry, we will be able to rent office space in more moderately priced buildings.

As a unique service company, we will be able to keep our margins high, allowing us to provide internal financing for growth possibilities.

A level and policy of Capitalization that will allow [me/us] to fully address the respective markets with comprehensive marketing and customer service plans.

By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.

Our initial marketing campaign will allow us to book a sufficient amount of business so that we can implement our telephone customer service support program.

Innovation

[I/we] have a history of innovative ideas.

[List your most meaningful ideas and any new ideas you have for the future.]

Summary

Through [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby increasing the amount of profit to be retained in the business.Because of our pricing policy, more people will purchase our merchandise thus increasing the size of the market and we will be increasing our market share.What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques.This will allow us the following options:

§increase service

increase advertising

§reduce prices

§ increase profits

§ increase selection

Through [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby ncreasing the amount of profit to be retained in the business.What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques.This will allow us the following options:

§increase customer service

§increase advertising expenditures

§increase profits

§increase selection of services offered

This plan will give us tremendous flexibility to use any of these options or a mix of them to effectively attack our target markets and meet our long term goals.This combination of experience, sophistication, capitalization and innovation will assist [My Company] as it strives to reach its sales, profit and return objectives.

Pricing

Before [I/we] set the price for my complex widgets, [I/we] determined on a unit basis what my costs were going to be.[I/we] then determined what the market price was for the normal widget.At this price it was determined that for all but the lowest sales projections, this product would turn a profit at this price.However, since our complex widgets offer additional features, we felt that we could price it approximately 50% above simple widgets.

To test this price, we called a database of 50 large users of simple widgets.We first questioned them about the desirability of our extra features and then asked them directly if this price would be acceptable if such a product were available.We found that 75% of those polled would be interested in this product.Of this 75%, we received 10 firm orders representing approximately 30% of this group.

OR:

We have determined that the market price is $ XX per unit.This will equal a margin of XX%.

OR:

Our unit cost has been figured at $XX.We need a margin of XX% to pay our overhead and earn a sufficient profit.Therefore, our selling price will be $XX.

Before [I/we] set the price for our [service], [I/we] forecast what our fixed monthly costs were going to be.[I/we] then determined what the market rate for comparable services were.At this rate it was determined that for all but the lowest billing projections, this [Service] would turn a profit at this rate.

[Optional, if applicable]

However, since our service is unique and demands a higher level of expertise, we felt that we should bill above othe

r comparable rates.

Specific Markets

Market #1

General History

The first widget was introduced into the market in 1036.Widgets remained much as the original production until well into the 20th century when computer modeling showed that there could be some enhancements made to the basic widget.The market for widgets has been generally steady with market growth closely following the typical population growth.At this time there are approximately 1,500 companies worldwide making comparable simple widgets.

Lawn care companies have enjoyed a period of steady growth over the past twenty years.This demand is due to many factors, not the least of which is the advance of lawn care technology.In our proposed marketing area, there are 25 lawn care services.

Entry Strategy

Our widget has been designed by the latest in computer aided design.We are able to manufacture our complex widgets on computer driven assembly lines using the latest in robotics manufacturing.This gives us a tremendous price advantage.

We intend to market our complex widget through all the normal channels available to simple widgets.These include retail, wholesale, and OEM.To penetrate this market efficiently and swiftly, we intend to initially use commission sales representatives strategically located throughout the USA.We also will start a national advertising campaign targeting the end user in various national publications and on national TV commercials.

Our sales representatives will be chosen based on their own experience in the marketplace.It is our intention to hire the best and the brightest among those currently available.Our marketing tests included many of the reps we initially would like to hire.

Over the past few years, we have noticed an increase in demand for full lawn care services - not just grass cutting and snow removal.Our computerized office allows us to track our clients needs and schedule house calls on one hours notice.

We intend to attack this market very aggressively through the use of:

1. A pool of 10 telemarketers.

2. House-to-house visits to neighbors of present clients.

3. Advertisements in upscale magazines.

4. Radio advertisements on weekends.

5. Sales calls on real estate management companies.

As we are offering a unique service, informing the public of our capabilities is of utmost importance.

Growth Strategy

After having successfully introduced the complex widget into the American market, our expansion will be in two separate areas: increasing sales in the USA and enter

ing various foreign markets.

After we have reached our first year sales goals, we intend to offer our sales reps the opportunity to sell our products exclusively by joining our company.We expect that a small percentage will desire to remain independent and these will have to be replaced with our own sales force.We intend to develop further sales reps from within by hiring and training them in our own sales methods.We will increase national advertising and begin targeting smaller accounts and specialty outlets.Additionally, we will conduct in house seminars for various OEM’s demonstrating how the inclusion of complex widgetry into their own products will increase the value of their products.

After having successfully completed this entry phase into this market in the geographical are we have chosen, we will then expand our market by doing the following:

1. Expand telemarketing pool to 20.

2. Increase number of direct sales reps.

3. Expand into neighboring cities.

Market Size and Share

The American market for [product/service] is estimated at $8 Billion annual sales based on data furnished by XYZ Survey.We estimate that we can achieve XX% market share within XX years.

Marketing data for other markets is in the process of collection.

Other Markets

Use the same format for additional markets.

Targeting New Markets

To continue our growth, we will be using the following methods to expand our markets and to increase our new areas of doing business:

§Customer contact - find out their needs

§Look for complementary products

§Trade shows

§World Trade Center “Network”

§U.S. Government trade leads

§State Government trade leads

§On-line computer prospecting and qualification(DIALOG, D&B, etc.)

§Market surveys

§Research & development

Location

RETAIL EXAMPLE:

This business will be operated at 123 Any Street.This location is desirable because:

1. The traffic flow has been rated at high.

2. The rent is below market

3. The building has the necessary facilities to operate this business.

4. The location is convenient for our customers.

We are renting this building on a XX year lease.We will have renovations costing $XXX based upon three estimates.The building is zoned R-3, commercial use.

OTHER SAMPLE:

This business will be operated at 123 Any Street.This location is desirable because:

1. The building is structurally compatible for our use.

2. The rent is below market

篇5：种子期商业计划书-商业计划书

当新建一个企业需要投资者介入时，最重要的是让投资者能够清楚了解和认可您的项目。大多数创业团队的做法是准备一份简单的项目介绍，通过与投资者面谈来争取获得投资。这种方式尽管有成功的例子，但事实上成功率很低。创业团队不了解投资者的投资决策程序，不会把项目完整准确地表达出来，是融资成功率不高的重要因素之一。商业计划是创业团队与投资者之间相互沟通的桥梁，是展现自身形象的机会。撰写商业计划是对创业团队的管理能力、策划能力和人才素质的考验。撰写商业计划的过程，就是对未来项目公司的规划过程，是对未来公司发展的一次模拟推演，可以发现其优点和不足。本计划书的每一章节内容都是我们所关心的，不同行业的商业计划书内容有一定区别，使用者可根据需要以本商业计划书为范本，在撰写时增加提纲内容，但不要删除和调整既有提纲和格式。全文请用四号宋体书写。作为种子期项目，公司尚未成立，在对商业计划书内容进行构想、预测时，请务必切合实际。

一、概述(请控制在 3000 字以内)

1.1 拟设立公司的概况 (计划的：公司名称、注册及办公生产地址、注册资本;股东构成及持股比例;主营业务;未来几年的发展规划及战略、实施的方式和进程)

1.2 管理及团队情况 (创业团队成员简介;未来公司机构设置计划，人力资源方案等)

1.3 产品/服务及技术描述 (项目产品/服务介绍，技术水平及来源，产品的新颖性、先进性和独特性;产品的竞争优势，预期未来的市场占有率，商标、版权、专利情况; 研发队伍水平、竞争力及对外合作情况，已投入研发费及今后投入计划)

1.4 行业及市场 (项目所属行业; 项目市场容量、需求及增长趋势，计划采用的营销策略，未来潜在竞争对手，项目的竞争优势。 )

1.5 产品制造/服务提供 (计划自行生产还是外委加工?对未来生产或服务能力、场地、设备情况的预期;对需取得的各类资质和质量体系认证情况的预期)

1.6 收入预测 (预测公司成立后未来 5 年的销售收入、净利润等，并列明预测依据)

1.7 融资说明

(最低融资需求总额、用途

(请细分资金使用计划) ;其中对风险投资的需求额度、用途，拟出让股权比例，投资人的权利、退出方式;为使资金链有效闭合而计划采取的银行贷款或其他融资计划)

1.8 风险分析与控制 (指出公司成立后其经营发展过程中可能会遇到的风险和对策)

二、未来拟成立的项目公司概况