宏观管理旅游经济论文提纲

论文题目：Research on the Countermeasures for the Development of the Tourism Hospitality Industry in Cape Verde

摘要：伴随着佛得角现代旅游的发展,佛得角旅游饭店业的发展已有10多年的历史。而到目前为止,关于佛得角饭店业的学术研究还很少。佛得角是非洲大陆非洲地区优质旅游地的代表,也是非洲旅游开发的龙头,而回顾佛得角市饭店业发展的历程,客观反映其发展现状及其面临的问题,结合发展的机遇探讨其发展中的对策,对佛得角旅游饭店业的可持续发展和非洲旅游的开发,都有重要的意义。本文采用了实地调研法、逻辑分析法、历史数据收集分析等方法,理论与实践相结合,通过深入的分析,为佛得角饭店业的发展提出了较为切实可行的具体对策。而实际的研究内容共分为三个部分:第一部分首先回顾了佛得角旅游经济产业全面开放以来佛得角市旅游饭店业的发展历程,从佛得角当地政府以及游客的角度将其分为两个发展阶段;其次,从饭店规模、饭店经济类型、星级饭店的构成、饭店经营等方面对佛得角市饭店业的现状进行了分析;同时还分析了其发展中呈现的特点。第二部分着重分析了佛得角市旅游饭店业面临的问题,指出在供过于求以及淡季时间长等因素的影响下小饭店面临的困境;第三部分,分别从宏观管理、行业管理和饭店企业经营管理这三个方面探讨了如何促进佛得角市饭店业的可持续发展。

关键词：佛得角;旅游饭店业;行业管理;可持续发展

学科专业：工商管理

Acknowledgements

ABSTRACT

摘要

Chapter 1 Introduction

1.1 Research Background and Significance

1.1.1 Research background

1.1.2 Research significance

1.2 Presentation of questions

1.3 Research purpose and objective

1.4 Research framework

Chapter 2 Theory and Literature Review

2.1 Definition of concept

2.1.1 Tourism industry

2.1.2 Tourism hotel industry

2.1.3 Cape Verde’s hospitality industry

2.2 Related theories

2.2.1 Theory of Tourism Economics

2.2.2 Industrial Economics Theory (Tourism Hotel Industry)

2.2.3 Porter Competition Theory

2.3 Literature review

2.3.1 Related research on tourism industry

2.3.2 Related research on the tourism hotel industry

2.3.3 Research on the development of tourism in Cape Verde

2.3.4 Analysis of literature review

Chapter 3 Status of the Development of Cape Verde’s Hospitality Industry

3.1 Analysis of the status of Cape Verde’s tourism economy industry

3.1.1 Continuous increase of tourists

3.1.2 Contribution of tourism industry to economy

3.1.3 Facilitation of tourism industry on the development of economyrelated industries

3.2 Analysis of the status of Cape Verde’s hospitality industry

3.2.1 Scale and distribution of Cape Verde’s hospitality industry

3.2.2 Structure of star-rated hotels and non-star-rated hotels in Cape Verde

3.2.3 Analysis of operation state of Cape Verde’s hospitality industry

3.3 Questionnaire research on tourism hotel industry in Cape Verde

3.3.1 Selection of research subjects

3.3.2 Design and distribution of the questionnaire

3.4 Analysis of survey results

3.4.1 Questionnaire Reliability and Validity Survey

3.4.2 Research on Tourist Basic Information

3.4.3 Overall evaluation results of tourists for Cape Verde Hotel

3.4.4 Comparative Study of Cape Verde Tourist Hotel and Chinese StarHotels

3.4.5 Survey on tourist satisfaction of Cape Verde’s hospitality industry

Chapter 4 Analysis of Problems Arising from the Development of Cape Verde’sHospitality Industry

4.1 Inaccurate positioning of the development of Cape Verde’s hospitality industry

4.2 Significant influence in peak and off season

4.3 No brand advantage

4.4 Inadequate means of effective competition

4.5 Unstable service quality and stress of human resources

Chapter 5 Environmental Analysis of Cape Verde Tourism Hotel Industry

5.1 Macro Environment Analysis of Cape Verde Tourism Hotel Industry

5.2 Industry Environment Analysis of Cape Verde Tourism Hotel Industry

5.2.1 Development Status of Tourism Hotel Industry in Cape Verde

5.2.2 Cape Verde tourism hotel industry development trend

5.2.3 Analysis of competition in the tourism industry of Cape Verde basedon Porter's competition theory

5.3 Resource capacity of the Cape Verde tourist hotel industry

5.4 SWOT Analysis of Cape Verde Tourism Hotel Industry

Chapter 6 Rational Countermeasures for the Development of Cape Verde’sHospitality Industry

6.1 Optimization of the positioning of Cape Verde’s hospitality industry

6.2 Reasonable development strategy for Cape Verde's tourist hotels in peakand off season

6.2.1 Development strategy for Cape Verde's tourist hotels in peak season

6.2.2 Development strategy for Cape Verde’s hospitality industry in offseason

6.3 Optimization of Macro Management of Cape Verdean Government

6.3.1 Draft the development plan for Cape Verde’s hospitality industry

6.3.2 Establish a coordination mechanism for government functionalauthorities based on tourism economy

6.4 Promote the branding process of Cape Verde’s tourist hotels

6.4.1 Boost the construction of star-rated hotels

6.4.2 Properly construct high-star-rated hotels

6.4.3 Strengthen management of non-star-rated hotels

6.5 Foster a new marketing concept and use new marketing technologies

Chapter 7 Conclusions and future research

7.1 Main conclusions

7.2 Future research

References

Appendix