第一篇：校企合作策划书范文
校企合作策划书
一、 策划目的
按需组合，相互支持，共同发展，实现校企双赢的发展模式。
二、 公司简介 济南泰轩商贸有限公司是菲林格尔木业山东总代理，济南菲林格尔系列地板、整体橱柜、衣柜，现济南4家直营店面，分别在银座家居北园店、银座家居中心店、居然之家北园店、红星美凯龙店。装饰公司5个店面，山东省13个地级市共80余家经销商。现在“赶集网”开设了“济南菲林格尔品牌折扣店”。2014年以前公司只注重实体店面营销，2014年开始逐步开拓网上营销市场。
三、 合作模式
(一) 共建实习基地
学生在校完成教学计划规定的全部课程后，由学校推荐到用人单位进行为期一年或半年的顶岗实习，或接受短期岗前培训后再顶岗实习。学校和用人单位共同参与管理，合作教育培养，使学生成为用人单位所需要的合格技术人才。
(二) 挂职交流合作
学校定期派遣一定数量的专业教师到公司挂职锻炼，培养“双师”队伍。挂职期间公司提供相关工作岗位，保证挂职效果。
四、 合作意向专业
电子商务专业、市场开发与营销专业、连锁经营管理专业
五、 岗位
网络管理员、网店运营策划专员、市场策划、导购员、售后客服
第二篇：校企战略合作策划书
三明学院市场营销协会将以12月25日举办的迎新晚会为起点，推广一套校企长期合作的战略。我们将把校企战略合作初步定为四个阶段，每个阶段都有定制阶段性目标，以协助贵企业得到阶段性的回报成果，也使市场营销协会在与贵企业的长期合作中不断地发展壮大。在以后的长期合作中，市场营销协会可以以贵企业校园办事点的名义，对贵企业在校园中进行长期的宣传及业务拓展工作。
第一阶段(宣传阶段)
1、目标：以经管系为出发点，将贵企业的产品在经管系大力宣传。以达到经管系人人都了解贵企业的目的。
2、途径：第一阶段主要是通过12月25日的迎新晚会来宣传贵企业。首先，贵企业可以获得本次晚会的冠名权，即“xxx之夜，迎新晚会”主持人在晚会穿串词中可以提到大力感谢贵企业的话语。贵企业的领导也可以出席本次晚会，然后在晚会上发言，表示祝贺本次晚会的成功举办，同时也可以进行一个有奖问答环节，间接地宣传贵企业的新产品。其次，贵企业可以派各个店铺营销经验丰富的店员入校进行产品的展卖，市场营销协会也会免费帮助贵企业悬挂横幅进行宣传。最后，贵企业也可以提供带有本企业标志，富于良好宣传效果的服装，届时由市场营销协会的会员统一穿着，与“xxx之夜，迎新晚会”这一主题相照应。(详细见迎新晚会策划书)
3、信息回馈：本次活动之后，市场营销协会会在第一时间做好总结工作。例如，调查好学生通过本次晚会是否对贵企业的产品进行认可，
学生能接受的产品价位是多少，学生喜欢那种款型的产品，以及学生的购物心理的是怎样的。等等.......这些信息我们也会在总结好之后反馈给贵企业，以达到贵企业在做活动的同时有所得的目的。
第二阶段(促销阶段)
1、目标：以经管系为跳板，向全院宣传产品，以达到全院人人了解贵企业的目的。
2、途径：第二阶段主要是通过市场营销协会主办的“2010大学生创业平台活动”对贵企业的产品进行宣传。此次活动形式新颖，摆脱了以往“院里有活动，商家来摆摊”的形式。此次活动是以慈善的形式展开，贵企业可以赞助帐篷，提供实物商品。将以往的摊位费改为聘用学生的聘用费。然后由协会来组织有志愿或生活较为贫困的学生在校园对贵商家的产品进行代销，学生从中提取部分抽成。这样做的目的可以改变贵企业以往的形象，改为一个慈善形象。通过学生的代销活动，贵企业既培养了学生们大学实践能力，又为学生提供了平台，会在校园中获得广泛的好评。对学生而言，也能通过本次活动用自己的劳动赚取到部分抽成，内心也会对贵企业能提供本次机会十分感激。详细见(2010大学生创业平台活动策划书)
3、信息回馈：本次活动之后，参加本次活动的学生势必会有很多的心得体会。他们会了解到哪些产品哪些款式或是哪些价位的产品在校园中比较受欢迎。大学生本身就由很强的学习能力和总结能力。届时，市场营销协会将会统一召集参加活动的学生做总结报告会，协会也会将报告会的总结成果及时上交贵企业。
第三阶段(深入巩固阶段)
1、 目标：通过前两次的活动，将贵企业的产品继续深入校园，以达到全院人人认可贵企业的目的。
2、 途径：第三阶段主要是通过市场营销协会主办的“校园魔术大师邀请赛”其形式类似于各种晚会活动(详细见校园魔术大师邀请赛策划书)
3、 信息回馈：可以通过本次活动进一步的宣传，贵商家可以制作学生优惠券，贵宾卡之类的活动卡通过本协会在校园中进行宣传。通过市场营销协会举办的三次活动，学生对贵商家的了解会进一步的加深，甚至达到了人人认可的程度。大学生买东西存在一定的依赖心理，认准了某个品牌就会成为品牌的长期客户，而且还会在无意识中对身边的人宣传贵企业的产品。
第四阶段(全面回馈阶段)
贵企业可以在我们协会举办完活动后，定期举办一个校园培训会。由市场营销协会提供富于营销理念的人员，贵企业提供关于贵企业产品的常识。这样一来，我们协会的人员也能深入的了解到贵企业的经营理念或是产品特点。之后，我们可以更加灵活的运用我们的专业知识并结合贵企业的特点继续长期展开校园工作。然后以我们三明学院为跳板，推广到社会层面。贵企业也可以充分的利用学校的资源(例如，贵企业在社会上要举办晚会进行促销活动，市场营销协会会以办事处的身份在校园联系艺术系，中文系等富于舞台性的人员) 总结：贵企业通过与市场营销协会的长期合作，将会走出一条具有
本企业自己特色的校园营销模式。经过不断地实践总结，可以推广到其他各大院校，以此提高企业的知名度。在新世纪，学生作为最广阔最前沿的消费群体，具有很大消费能力。如果抓住了学生这个消费市场，将会对贵企业的发展起到良好的推动工作!
三明学院市场营销协会2009年12月14日
第三篇：篮球比赛校企合作策划书
尊敬的赞助商：
汕尾职业技术学院是一所由汕尾市人民政府创办，省政府批准，国家教育部备案的专科层次公办普通高等院校，是目前汕尾地区唯一一所全日制高等院校。学院现有全日制在校大学生6000多人，专科函授生约600人，在校教职工500多人。全院有六个系，中文系是学院的主要系，本次篮球比赛具有很大的影响力，可以为贵公司扩大宣传，为贵公司提供商机。本次形像大使比赛的举行，是校企文化融为一体的机会，在市场角度上也能促进贵公司的业务扩展，取得良好的社会效应和经济效应的双赢效果，为贵公司的美好发展前景打下坚实的基础。为使此次合作开展顺利有序，特制定本合作方案。
活动主题：展现学生风采，促进经济增长
活动时间：2009年5月25日-2009年6月20日
活动地点：A区篮球场
主办单位：汕尾职业技术学院学生会
协办单位：贵公司
活动可行性分析 ：
活动背景：
本次篮球赛得到了学院团委和学校相关部门的大力支持，规模大、参与者多，能吸引更多师生及其家属来观看，深受同学欢迎,并推动学校文化事业的发展，必引起较大的轰动。在校大学生达6000余人，人流量大。能使贵公司宣传的成效更明显。本次晚会得到师生关注，贵公司的产品也将得到大力的宣传。
独特优势：大学生消费群体一直在社会中占据领先和前导的位置，而
对于整个学院所有的学子的消费和知情度来说，此次活动
有着深远的意义。对于贵公司而言我们将投入全部的宣传
力量，以独特的宣传手法，为本次活动做有效率、有深度
的宣传，让你们的产品扎根本校园。
远期效应：大学生消费具有巨大的市场潜力，如果商家能借本活动深
入人心，把握先机，必能极好地开拓并占领这个市场，同
时，大学生毕业后，由于其收入较高，必定将是社会的主
力消费群体，如果商家能在他们学生时代就树立自己的品
牌形象，在日后的市场竞争中，也将占据先机。
组织保障：本次比赛是由汕尾职院主办，全体同学共同合作，我们有
着举办大型活动的经验，本活动也将在专业辅导老师严格
管理下执行，我们将以良好的信誉和服务确保双方的利益。
相信在我们的一致努力和贵公司的大力支持下，本次篮球
比赛将会圆满成功。
我方可为贵公司提供：
1、在比赛中穿上印有贵公司产品字样的球服为贵公司作长期宣传，以此吸引人们。
2、横幅:为期一周的大横幅宣传,在学校内悬挂横幅,(横幅内容为篮球比赛内容和贵公司的相关宣传--赞助商名称)活动前两天粘贴在学校人流量最多的位置。悬挂时间是一天24小时不间断性 ;
3、立式广告牌，在比赛期间作为独立的宣传方式在学校内进行宣传(由贵公司提供) ;
4、在比赛举行期间，向工作人员和保安志愿者分发有赞助商标志的帽子，加大宣传力度 ;(商家自己选择)
5、传单派发至各宿舍区的每一个宿舍和每个班级。
6.在比赛期间贵公司可以在校园进行产品促销。
贵公司为我方提供：
1、提供比赛球服15套(每套40元)
2、提供比赛期间球员和工作任人员的饮水
3、为活动提供广告横幅、宣传单
赞助活动意义 ：
(1)、增加校企间的交流与合作，共同学习，共同发展 ，
扩大公司在我校影响，通过全面的宣传，提高公司产品在我校的市场占有率，提高公司的知名度，影响更多的人，吸引更多的顾客。
(2)、通过赞助相关活动树立企业形象，提高公司的社会效益。
(3)、我们真心的希望能够以此次比赛为契机，和贵公司建立更长久的合作关系，帮助贵公司不仅在校内，而且在社会上的最大的利益的实现。我们将在以后的工作为贵公司提供更大支持。
(4)希望贵公司能慎重考虑我们的建议,给我们提出宝贵的意见.所有在校内的宣传活动由我们负责,贵公司可以派人监督.希望能和贵公司通力合作,共同搞好这次篮球比赛，期望贵公司尽快回复.期待您的加入!合作愉快!
补充赞助方案：
(1)独家赞助
独家赞助拥有活动的冠名权，拥有活动的一切商家补偿计划。
本次活动“形式之新颖、阵容之强盛、对象之广泛、、规模之庞大”实为我校之最，必为商家带来预想不到的宣传效果和商机。
本次比赛汕尾职业技术学院拥有最终解释权
汕尾职业技术学院中文系
2009年5月15日
第四篇：校企合作方案书
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第五篇：校企合作方案书
一， 方案的总体简介 二， 校企合作目的 三， 合作收益分析 四， 方案组织形式及流程 五， 合作投入预算
一、方案的总体简介：
与学校建立合作共建关系，贯彻落实国家中长期教育改革和发展规划纲要文件精神，有效搭建校企合作平台，推进工学有机结合，深入了解企业对院校教育教学和毕业生培养的要求，进一步拓宽毕业生就业渠道，提高毕业生就业层次和就业质量!
提高企业员工的综合素质和专业水平。
二，校企合作目的：
建立校企间合作共建关系，一方面为企业的发展提供各类专业型人才，为企业能够更好地发展提供一种专业方面的支持。
另一方面提高学生实践能力，提高学生的综合素质，通过专业知识的学习和专业技能的培训以及实际专业设备的操作来切实增强学生的实际工作能力和社会工作经验，培养适用于实际社会生产的专业型人才。
1， 一方面学校内部有很多资源，有很多优秀的学生，有很多有知
识有管理经验的教师作指导，也有很多专业方面的人才。 2， 另一方面，企业的发展离不开朝气蓬勃的年轻学生，需要有综
合素质强，同时又具备专业的理论知识和实践经验的人才。有这样的新鲜血液的注入，才能带动企业的不断创新发展。 3， 调查发现，目前招聘会上普遍对职位有“工作经验”的要求;然
而，在现今的教育体制下，学校的教育跟实践严重脱节，造成步入社会的学生普遍缺乏实践经验和工作经验，“工作经验”成
了毕业生求职中的一个软肋! 为了弥补“工作经验”的不足，学生们纷纷利用课余时间去做兼职，去增加自己的实践经验，他们大部分都愿意在不断地与社会接触学习，提高自己的综合素质水平。
4， 社会上近年来，社会上普遍关注高校学生的就业创业问题。为
他们提供实践机会和实践平台，使其能够更好地进行社会实践，更好地支持就业，更能为众多学生的发展创造条件，会提高社会的美誉度。可以提高公司的知名度。
三 合作收益分析
学生方面 ：
针对性学习电容式触摸屏的生产工艺流程、生产设备操作方式以及测试工艺，获得前沿技术的社会实际生产能力，为后续就业提供坚实的专业知识。
学校方面：
通过校企合作，使得学校完善面向于社会实际生产的教学课程，利用企业提供的专业技术资料和实际生产试验设备，提升学校的实践性教学能力。通过学生就业能力的提升，提高学校的美誉度。 企业方面：
可以为企业在发展过程中提供专业型、高素质员工，为企业的发展提供新鲜血液。
可以为学生提供实践机会，使学生能够更好地进行社会实践，
更好地支持学生就业，更能为学生的发展创造条件，会提高企业社会的美誉度，增加企业的知名度。
四 校企合作组织形式及流程：
(一)，组织形式：
1，与高校间建立合作共建关系，直接与学校的就业指导中心联系或相关专职部门。与校方建立合作关系，以推动学生就业，在校园内部建立储备干部，提高学生实践能力。
2，在学校内建立基地，由校方根据企业的实际情况和专业方向，筛选符合条件的优秀学生。由学校根据企业专业要求，灵活合理地制定专业方向培训课程，更多的学习面向于实际应用的专业知识。
(二)，合作共建双方的权利和义务
企业提供下述资源为学校的专业教学提供硬件和软件支持：
A：各类电容式触摸屏产品，包括应用于各型手机、平板电脑以及各类娱乐系统触摸屏产品。
B：用于电容式触摸屏的演示套装，包括演示硬件和演示软件。用于电容式触摸屏的实现原理和触控功能演示。
C：提供电容式触摸屏生产的关键工艺配套设备，例如热压绑定设备、测试治具、贴合设备以及高性能激光裁切成型设备等。用于针对性的进行学生实践操作培训，提高实际动手能力。
D：公司定期派遣专业高级工程人员前往学校进行专业知识的讲解，
并与学生进行互动式的教学，将用于实际社会生产的工程经验通过课堂传递给学生。使得学生逐步具备实际产品生产经验，这样踏入社会后将是带着实际的生产专业知识，并且具备专业操作能力。为打开广阔的就业前景。
E：企业定期接收学校委派的优秀对口学生来工厂进行实际生产环节培训学习。企业安排专业工程技术人员进行重点培训，并根据实际培训计划学习依次进行从设计开发到一线生产车间的相关岗位学习。使学生通过培训，对企业的实际运作流程、专业设备的操作、设计方式和理念有一个全面的认识。
校方：
A：校方筛选优秀学生组织专业对口班级，进行对口专业的教学和实践培训。
B：组建对口专业实践学习实验室，配套对口专业的教师，利用现有专业知识并利用企业提供的硬件设施对学生进行专业培训和实际动手能力的培训，并列入学生毕业考核内容，督促专业技能的学习。 C：为企业专业工程技术人员来学校讲课提供必要的课程时间安排。 D：定期选拔优秀对口专业的学生前往企业进行实际生产环节培训，并委派专职辅导员进行学生团队管理和学习监督以及考核。
五合作投入预算
企业方面：
1、 合作的第一年，计划投入总额不少于10万元的硬件设施和
软件程序，用于实际教学工作。包括各类专业生产设备、测试软件、各类实际应用产品组件以及前沿新产品教学资料等。
2、 合作的第二年开始，按照100元每人每月支付校方管理费，
按照新进员工1到12个月支付，超过12个月停止支付。员工未做满12个月，则按照实际的工作月份支付管理费，未满一个月不进行支付。
3、 每年投入不少于15万元经费，用于学校委派实习优秀学生
的培训，并给与一定的工资和生活补贴并提供不低于企业正式员工的食宿条件。
学校方面：
1、 建立对口专业培训班，配备专业教学力量进行对口专业课
程的教学。
2、 开辟对口专业实验室，安置企业提供的专业生产试验设备，
为学生提供实际动手的平台以及教学经费。