牛津英语7bunit6全

2024-05-14

牛津英语7bunit6全（精选6篇）

篇1：牛津英语7bunit6全

牛津英语StarterU3全英文教案

牛津英语七年级预备课程Unit3教案

TheFirstLesson [Teachingcontent] Unit3welcomeandListening

[Teachingaimsanddemands] knowledgeaims:

1.learnthenewwords,especially,somepersonalpronounsandsomeusefuladj,likebigandstrong,smallandthin,tallandthin,tallandslim,shortandpretty.2.Ssgettoknowthegrammar:Inasimplepresenttensesentence,whichincludes“be”,whencanSsuse“am,is,are”? Abilityaims:

1.communicativeability,teachstudentshowtogreetsuitablyandhowtoaskone’sages.[Teachingdifficultiesandimportance]

1.Thespellingofsomewords,suchas,classmate,twelve,polite,helpful,England,English,America,Americanandknow.2.Learnpersonalpronouns“we,they,me”

3.Thisisthemostdifficult:Inasimplepresenttensesentence,whichincludes“be”,whencanSsuse“am,is,are”?

[Teachingtools]

ProjectorandStudents’book [Teachingprocedure] Pre-teaching 1.Teachthenewwords Askthestudentstoreadallofthenewwordsbeforeteaching.onestudentreadsfivewords,sothattheteachercancorrecttheirmistakesinphonetics.2.Askstudentstoreadallofthenewwords,sothattheyarefamiliarwiththembeforecomingintothetext.3.Theteacherneedn

’tleadthembyhimself/herself,becausestudentshavealreadylearnedthewordsintheprimaryschool,andtheyareallveryeasyandusualwords.4.Asforthespellingofthenewwords,therearesomeinwhichstudentsalwayshavedifficulty,suchas,classmate,twelve,polite,helpful,England,English,America,Americanandknow.Step1Presentation Haveacasualchatwithstudents,askingthesequestions: Doyouhavefriends?

whoarethey? whoisyourbestfriend?

what’shis/hername? Sothattheteachercanleadtothesubjectofthisunit.Step2welcometotheunit 1.Askthestudentstoreadthedialoguesofthispartfirst,andseeiftheycanreaditcorrectly.2.Askthemtoreadthedialoguesagaintograspthemeaningofit,andanswerthesequestions: what’sthenameofthegirlinapinkdress?

whoisthegirlinayellowdress?

whoisAndy?

Howoldismillie?

Howoldisjill?

Arejillandmillieclassmates?

HowisAndy?

3.Guidestudentstoreplaceallofthenamesinthedialogueswiththenamesoftheirclassmatesandusesomesimilarwordsandsimilarsentencestomakeanotherdialogueoftheirown.Forexample，I’mtwelve=I’m12yearsold,I’m12years.I’mtwelvetoo=I’malso12.Heispoliteandhelpful=Heishelpfulandheispolite 4.LetSsdoPairworkandgivestudentschancestoshowtheirdialogues.Step3

Listening 1.Pre-listening.1）AskstudentstoreadthepairsofwordsinPartA,andtheninstructthemtofindtheoppositewordofeachword.2）Afterwards,askstudentstomakesentenceswitheachwordandeachpair,usingthestructure:

“sb.is…”

“sb.is…and…” 3)

Atlast,theteacherasksquestionslike: whoisbigandstronginourclass?

whoissmallandthininourclass?

whoistallandsliminourclass?

whoisshortandprettyinourclass?

SothattheycanunderstandthewordswellandatthesametimelearntouseEnglish.2.DotheexercisesofPartB.3.Post-listening.Takethechancetoteachstudentsgrammarofasimplepresenttensesentence,whichincludes“be”.主语控制谓语，谓语动词什么时候用am,is,are,要看主语，口诀：

单数is，复数are，I配am，you配are。

（说明：在教一般现在时态的be动词形式时，我要求学生把you和I单列出来特别记忆，而其它形式的主语只要数清个数就行了。我刻意回避“第三人称单数”这个名称，因为我认为，对于基础不好的普通学校学生而言，“第三人称单数”这个概念太复杂了，为了理解这个概念，学生必须弄懂三层含义：“人称”、“第三人称”、“单数”，而口诀简单易学。）

Step4

Summary,furtherlearninganddoworkbook.TellSsthedifferencebetweenslimandthin,thedifferencebetweentallandhigh,andthedifferencebetweenshortandlow.Step5

Homework

TheSecondLesson [Teachingcontent] Unit3

SpeakingandReading

[Teachingaimsanddemands] knowledgeaims:

1.Learnthenewwords.2.knowthetransformationsofasimplepresenttensesentence,whichincludes“be”:theinterrogativeform,affirmativeandnegativereply.Abilityaims:

1.communicativeability,teachstudentstogreetsuitablyandtodescribeone’sfriends’appearanceorpersonality..2.Sswriteanarticleofintroducingone’sfriends.[Teachingdifficultiesandimportance]

1.Inasimplepresenttensesentence,whichincludes“be”,whencanSsuse“am,is,are”? 2.knowthedifferencebetween

“

England

”

and“English”,thedifferencebetween“America”and“American”.3.Hereisthegreatestdifficulty:thetransformationsofasimplepresenttensesentence,whichincludes“be”:theinterrogativeform,affirmativeandnegativereply.[Teachingtools]

ProjectorandStudents’book

[Teachingprocedure] Step1.RevisionandPre-speaking 1.Reviewgrammar.主语控制谓语，谓语动词什么时候用am,is,are,要看主语，口诀：

单数is，复数are，I配am，you配are。

2.Teachthetransformationsofasimplepresenttensesentence,whichincludes“be”:theinterrogativeform,affirmativeandnegativereply.含有be的句子的一般疑问句，肯定回答，否定回答，Areyouhappy?

yes,Iam.No,I’mnot.AmIhappy?

yes,youare.No,youaren’t.Ishehappy?

yes,heis.No,heisn’t.Isshehappy?

yes,sheis.No,sheisn’t.Arewehappy?

yes,youare.No,youaren’t.Areyouhappy?

yes,weare.No,wearen’t.Aretheyhappy?

yes,theyare.No,theyaren’t.3.Askstudentstoreadthemandcopythemagainandagain.Step2Speaking 1.Askthestudentsreadthedialoguemodelsinthispart,andcorrecttheirmistakesinphonetics.2.Directthemtoplaytheroleinordertobefamiliarwiththestructureofthedialogue.3.Guidestudentstoreplacethebluewordsandphrasestomaketheirowndialoguesaccordingthepicturesinthispart,followingthedialoguemodels.4.Pairworkandgivestudentschancestoshowtheirdialogues.Step3Reading 2.Askstudentstoreadthedialogueinthispartbythemselvestwice,andgetreadytoanswerthesequestions: what’sthenameofthegirl?

whoisthewoman?

Howmanynewfriendsdoesjillhave?

whoarethey?

IsSammiagirloraboy? Howoldisshe?

Issheshortandslim?

whereisshefrom?

IssheanEnglishgirloranAmericangirl?

IsPatagirloraboy?Howoldishe?

Isheshortandslim?

whereishefrom?

IsheanEnglishboyoranAmericanboy?

3.Guidestudentstodotheexerciseunderthedialogue.4.Directstudentstousesomesimilarwords,similarsentencesandothernamestoreplacethedialogue,makinganotherdialogueoftheirown.Forexample,thankyou=thanks，she’sshortandslim=she’sshortandshe’sslim，SheisfromEngland=ShecomesfromEngland，SheisEnglish=SheisanEnglishgirl，He’stwelvetoo=Heisalsotwelve，He’sfromAmerica=hecomesfromAmerica，HeisAmerican=HeisanAmericanboy.5.Askstudentstorewritethedialoguedownintheexercisebook,sothattheycanfinishanarticleoftheirown.Step4

Grammar 1.Reviewgrammar.谓语动词什么时候用am,is,are,要看主语，主语控制谓语，口诀：

单数is，复数are，I配am，you配are。

Reviewthetransformationsofasimplepresenttensesentence,whichincludes“be”:theinterrogativeform,affirmativeandnegativereply.含有be的句子的一般疑问句，肯定回答，否定回答，Areyouhappy?

yes,Iam.No,I’mnot.AmIhappy?

yes,youare.No,youaren’t.Ishehappy?

yes,heis.No,heisn’t.Isshehappy?

yes,sheis.No,sheisn’t.Arewehappy?

yes,youare.No,youaren’t.Areyouhappy?

yes,weare.No,wearen’t.Aretheyhappy?

yes,theyare.No,theyaren’t.Bytheway,tellSsthat“yes,Iam.yes,heis.当Iam,heis在句末时，不能合并。”

2.DotheexerciseofPartA.Afterthat,spendsometimeteachingthephrase“Letsb.dosth.”

3.TeachSspersonalpronouns,andguidethemtofillintheformwithpersonalpronounsofPartB,includingbothsubjectformsandobjectsubjectforms.3.Askstudentstoreadtheexerciseagainandagain.Step5

Task 1.Explainwhattheformofthispartisabout,andfirstly,askstudentssomequestionsorallyaccordingtotheform.2.Guidestudentstofinishtheblank-fillingexercise.3.Afterthat,leadstudentstoreadthearticleagainandagain.Step6Summary,andfurtherknowledgeandability 1.weareallchinese.=weareallchinesestudents 2.Englandhasothernames,suchasBritain,Uk 3.Englishmeans“英国的，英国人的，英语”,butitdoesn’tmean“英国人”.SoSscansay“sheisEnglish.”or“SheisanEnglishgirl.”,butcan’tsay“SheisanEnglish” 4.TeachSsthecorrectwordorderofthephrase“fournewclassmates”.5.并列成分的最后一个之前加如:Sheissmall,thinandpolite.Step7

Homework 1.copythetransformationsofasimplepresenttensesentence,whichincludes“be”:theinterrogativeform,affirmativeandnegativer

and，eply.2.AskstudentstorewritethedialogueofReadingpart,soastofinishanarticleoftheirown.

篇2：牛津英语7bunit6全

Hello, everyone.Today I‟ll talk about “Fun with English” 5B Unit8 At the weekends Part A Read and say, the 1st period.I‟ll prepare five parts to say something about this lesson.Part one: Analysis of the teaching material “Fun with English” this teaching material pays more attention to children‟s interests, experience.Many topics in it are related to our daily life.That is helpful for children to learn.The topic of this lesson is “weekends activities”.In this lesson, we‟ll through a passage to talk about our weekends activities.We‟ll learn some new words, phrases, sentence patterns and reading skills.The purpose is to improve students‟ abilities of reading and using language.According to these, my teaching aims are:

1.To enable the students to communicate with others about weekends freely, by using the new sentence patterns“How do you spend your weekends? I often„„ Sometimes„„.”“How does he/she spend his/her weekends? He/ She often„„ Sometimes„„.”

2.To make the students understand the meaning of new words and phrases: weekends, learn„„from, sport, spend, watch cartoons, catch butterflies.3.To train the students‟ abilities of using reading skills to find out the information they need quickly.4.To encourage the students to communicate with others in English.Key and difficult points 1.To enable the students to communicate with others about weekends freely, by using the new sentence patterns“How do you spend your weekends? I often„„ Sometimes„„.”“How does he/she spend his/her weekends? He/ She often„„ Sometimes„„.”

2.To train the students‟ abilities of using reading skills to find out the information they need quickly.Part two: Teaching methods

According to the new course aims: we should pay more attention to students‟ interests, life experience and different levels of knowledge, we should let them take part in, practise and cooperate in class.As the students in Grade 5 have abilities of reading short passage.So I‟ll use these teaching methods to solve my key and difficult points.1.Happy method

As the principle that students learn best when they feeling happy and secure.First, I‟ll use the song“Hobbies”to arouse students‟ learning interests, and chant following with music.2.Situation methods

I‟ll set up some real situations, in this way, the students can talk in pairs or in groups.They can talk freely and needn‟t worry about making mistakes.Eg: free talk, video in after-reading.3.Task-based method

This is a lesson of reading, I‟ll teach them to use reading skills to complete different levels of tasks.Part three: Learning methods

As the old saying goes：“It is better to teach one the skill of fishing than to offer him fish.”According to this lesson and students situation, I‟ll teach them to use skimming, scanning and intensive reading to cultivate their reading abilities.Part four: Teaching aids

In this lesson, CAI and some cards will be used.Part five: Teaching procedure

Step1: Warming up

1.sing a song 《Hobbies》 2.free talk

English song is one of better ways to arouse students‟ interests of learning English.It can set up a real sorrouding of English, make students feel relaxed and get ready for this lesson.Through free talk between teacher and students, they‟ll learn new words and phrases: learn„„from, sport, at the weekends.Step2: Presentation 1.Pre-reading According to the language acquisition, I‟ll use the knowledge students have learnt in unit4 Part D to help the students to learn the new knowledge.That is : from“usually”to“often”, from“What do you uaually do at the weekends?”to“How do you spend your weekends?”, from“What does he/she usually do at the weekends?”to“How does he/she spend his/her weekends?”.At the same time, I‟ll use the “information gap”between students to solve the problem with the subject is the third person singular.That is the first key and difficult point in my teaching.Let‟s chant We‟ll say the chant following with music.Not only to learn the new phrases, but also to train their spoken English.2.While-reading(1)Presentation in whole I‟ll give them some key words to let the students themselves ask and answer.That‟s to say: change“teachers ask, students answer”into“students ask, students answer”,in this course, they‟ll use skimming to get a general idea of the text and to find out the answers.In fact, asking a question is often more important than solving a problem.Only learn to ask, can complete the real communication, only learn to ask, can change their study attitude from passive to active.(2)Multiple choice Students will use skimming to find out“How many people are there?”“What are their names?”on P60.and will use scanning to circle the key words(weekends activities).At last, I‟ll give them a summary about skimming and scanning.(3)Judge Ask students to read intensively to find out the answers, and the reasons of why it is false.It is very important to train students‟ reading skills and abilities of thinking in English.It is more useful and effective than just explaining the

vocabulary, practising sentence patterns.That is the second key and difficult points in my teaching.(4)Summary

It is another way of consolidation.3.After-reading

I‟ll use the“information gap”(the coming weekends and May Day), first let them watch the video(know how to talk about it), and then every group will have a reoporter, the reporters will interview others.At last, reporters will give us reports.The purpose of this is to train the students to think in English and to do things in English.Let students “used by learning, learnt by using, apply their knowledge”, that is also the teaching philosophy.Step3: Homework Blackboard design

The students must play the principle role in each class.That is 牛津小学英语6b unit7全英文说课稿 student-center teaching.And also task-based learning and activity-based

Hello, everyone, the teaching design I‟m going to talk about is for Unit7 A teaching with individual work, pair work, group work and class work.letter to a penfriend from Oxford English for primary school, Book 6B.I‟ll 4.Teaching aids: I will use CAI, writing paper finish this unit in four lessons.This is the first peorid of Unit7.And it covers Next, I‟ll talk about my teaching procedures: I‟ll follow four steps.three parts(B, C and E).Step1 Warm-up

In part B, the students will learn a new word: writing paper.In part B, we‟ll

First, I‟ll have a free talking with the students.Because free talking is an learn the sentence patterns, but the sentences „Can I have a/an/some/the …? I important way to improve the students‟ ability of speaking.Of course it can want to … Sure.Here you are.‟ the students have learned before, so the new prepare for the next step.I‟ll ask the students some questions like: sentence pattern for them is „What for?‟.What day is it today? What‟s the date today? What‟s your favourite subject?

Part E is the most important part in this lesson.It is just to teach the What do you like doing? … students how to introduce themselves to their penfriend by a letter.The Step2 Presentation

formats of the letter can be omited, because the students have learned it before.I‟ll ask the students „What do you like doing?‟ The students will say „I How to write the addresses of the letters will be taught next lesson.like…‟ Then I‟ll let them guess “Do you know „What do I like doing?” Maybe

Here are the analysis of the students and the text book.the students will have many different answers.If they can‟t guess it, I‟ll tell 1.Then I‟ll talk about my teaching aims.them „I like reading newspaper.I think it‟s interesting.Yesterday I read a letter

Firstly, knowledge aims: from an English boy.He wants to make a penfriend in China.He is as old as

(1)To enable the students read and spell the new words and understand the

you.Do you want to make friend with him.‟ I think most of the st udents will meaning of them.say „Yes‟.(2)The students know how to use the new sentence patterns „Can I have

At the same time, I‟ll show Peter‟s picture and list in the screen by CAI a/an/some/the …? What for? I want to … Sure.Here you are.‟ and let the students know more about Peter.I‟ll let the students say something

(3)The students can write a letter to their penfriend.about Peter by themselves.For example „Peter lives in London…‟ Then let the Secondly, skill aims.students answer some questions.„ Where does he come from? Where does he(1)Practise the students‟ skills of listening, speaking

and writing.go to school?(What‟s his school‟s name?)What subjects does he study? What(2)Practise the students‟ communicative skill and creativity.are his hobbies? How about his family? …‟ Next I‟ll let the students give a 2.Teaching points: short passage about Peter.The key points of the lesson: The students can read the words correctly.The

Like: Peter comes from England.He lives in London.He studies at St students can understand the meaning of the new sentence patterns and use John‟s Primary School… Purpose: The purpose of the part doesn‟t only them.The students know how to write a letter.The difficult points of the practice the students‟ ability of expressions, but also prepare for the next step.lesson: The students know how to write a letter.To improve the students‟ Then I‟ll say „Now you know much about Peter, do you want to make abilities of speaking and writing.penfriends with him.‟ Maybe the students will say „Yes.‟ 3.Teaching approaches: T: OK.But if you want to make a penfriend with him, you should write a letter to him.Yes or no? S: Yes.T: Before you write the letter, what do you need? S: Maybe the students will say „writing paper.‟ T: At the same time, I show the word and its picture in the screen.Let the students read the word after the record and one by one.I think the students can remember the new word more deeply by this way.Reading after the tape can check if the students read the word correctly.T: Boys and girls, you want to make penfriend with Peter, so you need some writing paper.Look, there is lots of nice writing paper in my hand.(It is time to tell the students the word is an uncountable noun.)Would you like some? S: Maybe the students will say „Yes‟.T: OK.If you want, you can ask me like … Then I will lead the students to use the new sentence patterns: Can I have a/an/some/the …? What for? I want to … Sure.Here you are.If the students can ask and answer with me, I will give him/her some writing paper as the presents or encouragement.It is a better way to teach the new knowledge, because the students can understand the meaning of sentence patterns by themselves by the dialogue.The objects(writing paper)can encourage the students join the part.Step3 Production 1.Look and say.I will choose P1/2/3/6 and let the students do the pair work.It is to parctise the new sentence patterns.But I don‟t show the pictures of part C directly, I let the students practise them through the guessing game.If the students guess it right, I will also give them some writing paper as the presents.I think game is a better way to consolidate the new knowledge than just let the students say the dialogue one by one.If the students guess it, I will give them some writing paper as their presents.2.Write a letter.I will let the students write a letter like Liu Tao to their penfriend Peter.Before writing, I‟ll let the students read it and understand the meaning of it.And know how to introduce themselves to Peter by a letter.At last, the students write it.The purpose is to improve the students‟ ability of writing and know a new way to communicate with others.Step4 Assignment

篇3：牛津英语7bunit6全

一、翻转课堂教学与传统的英语阅读教学

教师在进行英语阅读课教学时,应该充分调动学生个性化的阅读积极性。而在传统的授课方式下,要真正实现个性化阅读教学的突破,提高学生阅读能力是相当困难的。为此,教师必须寻求一条能满足学生个性化阅读需求、提高学生阅读能力的新途径。翻转课堂则为广大英语教师提供了解决这一问题的思路。它采用课前学生搜寻资料、自学教材,课堂中接受教师辅导的“先学后教”模式。在学习过程中,学生可以采用个性化的手段进行自我学习。教师在课堂中扮演的角色不再是知识的传授者,而转变成了为学生答疑解惑的引导者。这种“先学后教”的阅读教学模式真正提高了学生自主学习的能力和语言的运用能力。教师可以通过课前准备的教学辅助手段,引导学生进行自主学习,这对于英语学习能力层次较低的学生群体而言十分重要,不仅可以帮助他们降低英语学习的难度,而且还能提高他们英语学习的兴趣和信心。可以说,翻转课堂教学理念给当前的英语阅读教学注入了新的动力,它为个性化阅读教学的发展和探索提供了一个新的方向。

近来,笔者尝试了运用翻转课堂教学方式来进行授课,收到了良好的教学成效。下面就谈谈这堂课的教学过程,和同行共同探究学习。

二、翻转课堂的教学案例分析

Teaching aims:

1.To help the Ss get a general idea by enjoying the video and reading the story.

2.To help the Ss learn about the key information by asking and answering questions.

3.To have Ss use what they have learnt to finish some comprehension exercises.

Teaching procedures:

Step I Lead-in:

1.T:Have you ever heard of the story about Alice in Wonderland before?What is the story about?

2.Show some pictures to the Ss;discuss what the Ss previewed about the reading.

3.Say something about the pictures.(pair work)

【设计说明】检查学生的预习情况。出示图片及小组讨论可以激发学生的思维能力,活跃课堂气氛,吸引全体学生的注意力,为下面的学习做好铺垫。

Step II Questions and video:

1.Answer the following questions:

(1)Who did Alice sit with one sunny day?

(2)Where did the rabbit take its watch?

(3)What was the hole like that Alice followed the rabbit to jump down?

2.Let’s enjoy a video,pay attention to the main characters in the story,then ask and answer ques⁃tions with your partners.

【设计说明】首先呈现3个简单的问题,进一步检查学生的预习情况。然后一起看视频,吸引学生的注意力,激活教学内容及学生的思维,使所学内容形象具体化;同时激发了学生的学习内动力,提高了学生的学习兴趣以及语用能力。

Step III Reading:

Students read the story in a low voice by them⁃selves and get the further information,then close books and do the following exercises:

1.Rearrange the following sentences:

(1)Alice ran across the field after the rabbit.

(2)The strange rabbit surprised Alice.

(3)Alice sat by a river with her sister.

(4)Alice opened a small door with the key.

(5)Alice could see no one in the hall.

(6)Alice found a small key on a table.

(7)Alice jumped down the hole after the rabbit.

(8)Alice saw a white rabbit passing by.

2.True or False exercises:

(1)Alice was playing with a rabbit one sunny day.

(2)The rabbit asked Alice the time.

(3)The rabbit took a watch out of its pocket.

(4)The rabbit jumped down the hole first.

(5)It took Alice a long time to hit the ground.

(6)Alice talked to the rabbit in the hole.

(7)Alice noticed a big door and put the key in to it.

【设计说明】学生自己阅读课文,进一步了解文章的细节。在此过程中,学生通过阅读,各自获取更多的文章信息,完成了信息的整合与输出。因为这是一篇童话故事,里面包含了故事发生的顺序。因此,为让学生深层次地理解课文的细节,笔者预先设计了第一个大题目Rearrange the following sentences,接着再完成第二大题。

Step IV Group work:

1.Have students work in groups of 4.First,discuss difficulties they meet whiling reading,then,underline them,including words and phrases in the story.(Teacher hands out one piece of white paper to each group.)

2.Ask each group to show their difficulties to the whole class.

【设计说明】这个环节要求学生以小组形式一起再读故事,对预习中遇到的新单词和词组一起进行学习和分析,之后,每组分派一个代表上台展示。让学生体验合作学习,提高了学生合作学习的能力,从而使学生学习兴趣更为浓厚,课堂气氛更为活跃。

Step V New words and phrases study:

1.The teacher presents all difficulties which groups discussed.

2.Read and learn,pay attention to the pronunciation of the new words.

【设计说明】这一步骤按照传统的教学模式应该是在学习文章之前。而本节课运用了翻转课堂的教学模式,在学生熟悉掌握课堂内容后再一起讨论文章新的知识点,有利于新单词的掌握。

Step VI Practice:

设计一篇短文填空。学生看完、读完课文,学习掌握了本课时新单词和词组后,教学任务也基本完成,最后设计这个填空的主要目的是让学生更加牢固地掌握所学内容,真正达到了巩固知识,提高了教学效果。

三、翻转课堂在阅读教学中的意义

在本堂课伊始,教师通过个性化提问的方式,有效地帮助学生对课文的预习进行了检查,同时也为后面阅读教学环节的展开奠定了语言和思想基础。在以往的阅读教学中,部分能力较强的学生往往会在课堂中重复学习已经掌握的语言知识;而语言学习有困难的学生则会缺乏学习动机和自信,不愿意向教师提问,更不愿意参与学习活动。这样的教学状况在很大程度上阻碍了阅读教学有效性的提升。但在翻转课堂中,由于学生阅读过程的前移,因此他们在进入课堂学习之前已经对阅读文本有所了解,而且他们对阅读文本也存在着不同的困惑。在这堂课中,教师通过三个简单的问题回答的方式,巧妙地帮助学生解决了预习中的困惑,有效地降低了学生在阅读过程中产生的学习焦虑。同时,学生间互相提问、讨论知识点的环节,鼓励了学生大胆开口,增添了学生的学习自信,提升了学习的效果。

四、结语

篇4：牛津英语谋略中国

2004年年初，北京青年报针对在华英语培训机构（如华而街，戴尔英语，洋话连篇，英孚教育，贝利兹，FESCO等）作了一项综合实力调查，结果牛津英语以其针对高端客户的纯正商务英语培训脱颖而出，位列榜首。是什么让一家在1999年进入中国市场并未建立分支机构的公司一举夺魁？现任牛津英语董事长、曾为英国广播公司(BBC)、第四频道、德高斯等多家公司董事的JONES博士给了我们答案。

牛津英语是Linguarama在华唯一的合作伙伴，它是欧洲最大的商务语言培训机构，其创办的纯正商务英语培训已有三十余年的历史，每年为60多个国家的20，000多名顶级经理人提供专业的语言培训服务。对“纯正商务英语”，JONES博士有着这样的解释，“纯正商务英语所提供的是一个真正商务层面上的培训，包括语言层面、特殊商务礼仪，而不是综合英语加商务单词这么一个简单的概念。” JONES认为，全球经济一体化的趋势不仅要求信息共享，更重要的是传递及时，准确，这对职业经理人的素质提出了更高要求，而通过专业培训来提升沟通技能，语言表达，跨文化理解能力是有效可行的。

北京申奥成功和中国加入世贸组织再度激发全国民众学英语的热情，英语培训机构也随之迅速增加，仅北京就有1000多家，每年吸引30万人参加各种英语培训，产值达到20亿元人民币，竞争趋向白热化。随着京城英语培训市场层次的进一步细分，占总体市场1/3份额的高端英语培训成了兵家必争之地。风格各异的教学风格，不同的出身背景和经历，不同的英语学习中心做出的高端英语“味道”自然不同。新东方的口号是“只求最好不求最贵”，华尔街“白领姿态”依旧不改，EF的海外学习经历值得称道，新橙行业英语在高端英语培训的顶尖。

2000年5月华尔街学院带着它的“多元法”教学体系来到中国，华尔街中国首席运营官顾迈告诉本刊记者，要进入新的市场，保持高开高走最好的方法就是接近在这个地区收入处于白领水平的高收入群体。目前，中国市场已经成为华尔街学院全球增长最快的市场之一。华尔街在北京、上海建立了七个英语培训中心，拥有注册学员上万名，牢牢占据着这两大城市白领英语的阵地。华尔街将英语分为6个层次、17个水平段，若每周到校学习时间不低于4小时，一年半到两年时间的学习代价是一次性付款22950元人民币。据了解，近万名学员在北京英语培训市场的绝对数目并不大，高端英语市场只有华尔街开得出这个“天价”。

如何在激烈的市场竞争中处于不败之地，牛津英语有自身的特色和优势，他们拥有最商务的教师，开设最商务的课程，实施最商务的教学方式。教师的母语都为英语，拥有跨国公司商务工作背景，具有TEFL、TESOL或RELSA等执业资格，并经过严格的专业培训及考核；在课程设置上，根据商务情景，打造超过600小时的核心课程GEM——“精通英语之路”；开设商务语言技巧课程，内容涉及面试技巧、商函撰写、公共演讲、商务谈判、商务会议；在西方商业文化方面，进行文化沙龙、商务午餐、文化论坛等学习；同时，根据个人或企业客户的特别需要，量身定做培训项目，前往Linguarama在英国的培训中心进行密集式的培训；在教学上，实行独一无二的“互动交流法”，通过参加商务会议，切身体验分析立体化的解决方案，更广泛地提供英语社交机会。JONES认为，在商务英语领域，牛津英语是非常专业的，竞争压力会相对小些。“我们不仅把牛津英语引进了中国，而且还成功地实现了本土化。实践证明，我们的培训方法很有效，是一种活用英语的培训。”

对中国市场发展前景，JONES博士很有信心。他认为，随着中国经济实力的进一步增强，全球经济一体化的趋势会更加明显，英语对不少中国人来说会更加重要，尤其是中国企业在参与国际市场竞争中必须走出国内，融入世界，这对英语学习的需求会更强烈，专业商务英语的需求也会更大。目前，牛津英语只在北京设立了一家培训机构，第二家正在建设之中，地点选在上海。“在中国其他城市我们也有非常明确的发展计划，这是一种与市场需求相结合的发展谋略。” JONES博士把牛津英语未来在中国的发展计划称之为“谋略”。“牛津英语重在质量取胜，而不是单纯地扩大规模。”

有竞争就必然有合作，JONES博士希望与业内同行、特别是竞争对手密切合作，共同发展，为学员提供更有增值的服务。“我们这种合作是超越了商务上的合作，每种行业都要健康发展，只有合作才能进入良性循环。”